ISPG - SEO Specialist

Key Responsibilities:

Keyword Research & Analysis:

- Conduct in-depth keyword research to identify high-volume, low-competition keywords relevant to our business.

- Analyze keyword search volume, competition, and user intent.

On-Page Optimization:

- Optimize website content, including titles, meta descriptions, headings, and image alt text, for search engines.

- Ensure website content is relevant, informative, and user-friendly.

- Implement on-page SEO best practices across all website pages.

Off-Page Optimization:

- Build high-quality backlinks from reputable websites through outreach, guest blogging, and other link-building strategies.

- Develop and execute link-building campaigns to improve domain authority.

Content Strategy:

- Collaborate with the content team to ensure all website and blog content is SEO-friendly and aligned with target keywords.

- Provide SEO recommendations for content creation and optimization.

SEO Reporting & Analysis:

- Track, monitor, and analyze website traffic, keyword rankings, and other key SEO metrics using Google Analytics, Google Search Console, and other SEO tools.

- Generate regular reports on SEO performance and provide insights to the marketing team.

Competitive Analysis:

- Conduct competitive analysis to identify SEO opportunities and stay ahead of the competition.

- Monitor industry trends and best practices in SEO.

Technical SEO:

- Assist in technical SEO audits and recommend solutions for improving website crawlability, indexing, and site speed.

Qualifications & Experience:

Experience:

- 3-5 years of experience in SEO or digital marketing (internships and relevant coursework considered).

Technical Skills:

- Strong understanding of SEO principles and best practices.

- Proficiency in using SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.

- Basic understanding of HTML, CSS, and website structure.

Key Skills:

- Excellent written and verbal communication skills.

- Strong analytical and problem-solving skills.

- Detail-oriented and organized with the ability to manage multiple tasks.

- Ability to work independently and as part of a team.

- A strong interest in digital marketing and a passion for learning.