iSkylar Technologies - Digital Marketing Manager

Description:

Key Responsibilities:

- Oversee all SEO activities including on-page and off-page optimization, keyword research, link building, and content strategy to enhance organic search rankings and drive traffic.

- Plan, execute, and manage social media campaigns across all relevant platforms to increase brand awareness, engagement, and lead generation.

- Create and oversee the content strategy to ensure it aligns with the companys goals and resonates with our target audience.

- Manage paid advertising campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads to maximize ROI and achieve business objectives.

- Monitor and analyze the performance of all digital marketing efforts, providing regular reports and insights to the management team to inform decision-making.

- Develop and refine the overall digital marketing strategy, staying updated with the latest trends, tools, and best practices to ensure iSkylar Technologies remains competitive.

- Work closely with the sales, design, and content teams to ensure that all digital marketing

initiatives are aligned with the companys goals and are executed effectively.

Requirements:

- Expertise in SEO, SMM, content marketing, PPC, email marketing, and analytics.

- Solid understanding of web analytics tools (e.g., Google Analytics) and social media management platforms.

- Strong analytical skills and data-driven thinking.

- Excellent communication and interpersonal skills.

- Ability to manage multiple projects and meet deadlines.

- Master's or Bachelors degree in Marketing, Business, or a related field.