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Job Purpose : - The Assistant Manager - Marketing Communications, Digital Learning, will be a driving force behind ISB Online's marketing efforts, with a focus on creating high-quality content assets and implementing the marcomm strategy. - The Assistant Manager will be responsible for the creation of content assets and promotional materials that not only capture attention but also elevate the programme's appeal and engage prospects on a meaningful level. - The ideal candidate will be responsible for creating, managing, and maintaining high-quality content and digital assets, while ensuring they are organized and accessible in our repositories and disseminated according to the workflows and processes in practice. Job Outline : - Content Asset Creation - Brochures, Curriculum Guides, Landing Pages, Social Media posts and other collaterals as needed. - Develop and write engaging and concise content for various online and offline platforms including programme brochures, website pages, social media posts (organic), paid ads, emailers, infographics, videos, etc. - Maintain organised content repositories, ensuring all materials are up-to-date, accurately labeled, and easily accessible to the team. - Collaborate with Sales, Marketing and Design teams and external vendors to produce content that aligns with brand guidelines and business objectives. - Co-ordinate the production and review of video content like programme promos, journeys, participant testimonials, faculty bytes. - Ensure all content assets align with brand guidelines, resonate with target personas, and contribute to the strategic goal of building a strong and consistent brand presence, driving programme awareness and enrolment. - Ensure consistency in style, tone, and messaging across all content. - Monitor and update existing content to ensure relevance and accuracy. - Assist in the development of content strategies and content calendars. Communication Custodian: - Craft engaging and persuasive communication materials, including emailers, social media posts, and event promotions. - Support the objective of increasing programme enrolment through targeted and impactful communication. - Maintain consistency in messaging and tone across all platforms, ensuring effective marketing communication. - Be the custodian for the ISB Online portfolio website sanity, improvements and enhancements. - Project Management & Competition Tracking. - Implement and track multiple content-related projects including email campaigns, new programme launches, social media posts ensuring they are completed on time. - Coordinate with internal and external stakeholders to enable timely delivery of content assets. - Conduct periodic analysis of competitor activities (social media, emails, collaterals etc. ) , market trends, and industry benchmarks to imbibe best practices of communications and maintain a competitive edge. - Utilise insights from competitive tracking to identify opportunities for improvement. - Performance Analysis and Process Adherence:. - Monitor and analyse the effectiveness of content and communication strategies, leveraging insights to optimise future initiatives. - Maintain, monitor and analyse campaign performance metrics and assist in creating reports. - Bachelor's or master's degree in Marketing, Mass Communication or related field. - Expertise in content creation and a deep understanding of communication principles aligned to the marketing funnel. - A clear understanding of the STP framework (segmentation, targeting, and positioning). - Acute understanding of marketing funnel; Analytical skills for tracking content performance and efficacy.

Hyderabad

ISB -  Assistant Manager  - Marketing Communications 

Job Description for ISB -  Assistant Manager  - Marketing Communications  in INDIAN SCHOOL OF BUSINESS in  Hyderabad for (5-7) years of experience. Apply Now!

ISB -  Assistant Manager  - Marketing Communications  | iimjobs.com