Duties & Responsibilities: Brand Management: - To manage the portfolio by developing comprehensive execution plan at a country level through marketing campaign and achieve key products market share. - Understanding and considering the socioeconomic factors critical to success of the product. - Working closely with agencies to drive production of marketing assets - Closely interacting with KOLs and Key clinicians to gather market insights, competition knowledge - Execute key HO based Customer Engagement activities - Conduct surveys to assess impact/ behaviour for every sales and HO based activity with customers - Ensure allocation and utilization of marketing inputs Develop/Evolve Marketing Plan - Develop product marketing plan for single or group of products/franchises consisting of market, industry and competitive analysis and positioning, bringing in market insights, competitor knowledge on the brand plans - Contribute to creation of product strategy and roadmap, monthly demand and sales forecasting, MTDP on core messages, execution of promotional budgets to ensure success at marketplace - Driving brand market share & monitoring competition to stay ahead. Field Implementation - Regular fieldwork to meet high potential customers, develop close KOL network and assess strategy execution Support to Sales Team: - Work closely with the sales team to plan activities and develop collaterals for product promotion. - To develop promotional inputs & provide back-office support to sales team. - To provide marketing support by way of CME's, Hospital Meets, handling queries of sales staff and provide training. - To design local/regional campaign based on market potential of the region. Work Experience: - 8-12 Years' experience in marketing in Pharma / healthcare / FMCG industry Knowledge, Skills & Competencies / Language: - Product Knowledge - Knowledge of the latest trends in Marketing - Basic Financial Management Knowledge - Field experience of 2 to 3 years would be preferable Qualifications - MBA Marketing

Mumbai

IQVIA - Marketing Manager 

Job Description for IQVIA - Marketing Manager  in IQVIA RDS India Pvt Ltd in  Mumbai for (8-12) years of experience. Apply Now!