Description:

Job Location: Bangalore.

Role:

- Bring in Paid channel management (PCM) solution expertise into projects for effective delivery of broad milestones and critical tasks that require both technical depth and business thinking.

- Further, act as a go to person responsible for scaling up the breadth and depth of PCM capabilities at iQuanti, India.

Strategic Delivery Responsibilities:

- Understand the specifics of clients industries and the key business requirements of their projects and help translate the same to PCM KPIs.

- Act as the principal trouble-shooter to the project owners, add value into their PCM outputs and own overall quality of PCM solution delivery.

- Actively participate in strategic deliverables like QBRs, Account Renewals, iQuanti POVs on any PCM topic, etc.

- Consistently deploy technical expertise in client projects and thereby guide implementation of PCM frameworks, tools, processes, and templates on delivery.

- Participate as a PCM solution expert, on need basis, in large PCM pitches, RFPs or opportunity analysis work.

Solution Responsibilities:

- Gather inputs from projects and client interactions to enable continuous evolution of the PCM framework, templates, processes, and solution documents.

- Conduct research in the organic search space in a planned and proactive manner to keep the teams abreast with latest developments in the digital space that impact PCM.

- Engage with other SMEs across regions to understand and translate the directions for complex/new approaches around:

- Media plan forecasting & channel mix.

- Targeting strategy.

- Creative evaluation & testing.

- Campaign set up & optimization.

- Automation Bid strategy, Audience, Reporting, Insights.

- New channels.

Key Performance Indicators:

- Demonstration of learning of client business, industry, customer & competition.

- CSAT scores of the assigned PCM projects.

- PCM Solution depth demonstrated in Quality reviews of PCM deliverables.

- Demonstration of technical excellence in PCM deliverables ascertained by feedback from key account stakeholders.

- Extent of adoption of PCM frameworks & processes in client projects driven through trainings.

- PCM forums set up and owned for dissemination of knowledge to relevant resources.

Desired Experience:

- 8 to 12 years of experience in digital marketing with particular focus in PCM.

- Recent experience in large/complex PCM projects.

- Experience in managing end-to-end PCM project lifecycles starting from research & consulting to planning, execution and optimization.

- Exposure to new generation and advanced tactics such as Holistic search, Integrated PCM CRO experience, New channels, Audience strategy, Automation, etc.

- Experience in working with latest tools including Google Marketing Platform DV360/SA360, DMPs, Programmatic advertising platforms, Social media advertising platforms, Google ads data hub, Analytics tool etc.

- Prior experience in client servicing will be a plus.

Desired Qualifications:

- Bachelors in quantitative disciplines from a Tier 1 or Tier 2 institute.

- MBAs or Masters in communications from Tier 1 or Tier 2 institutes would be a plus.

The Company:

- Founded in 2008, iQuanti is a digital marketing and analytics firm that ignites powerful and predictable digital marketing performance for global brands with an approach rooted in data science and deep vertical knowledge.

- iQuanti offers a unique blend of channel management services, strategic consulting expertise and proprietary product offerings to empower brands to exceed their customer acquisition, engagement, and conversion goals.

- Our services include Paid Advertising, Holistic Search Marketing (SEO/SEM), Analytics & Reporting, Content Marketing & Optimization, Conversion Rate Optimization, User Experience Design and Web & Mobile Development.