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Job Description : Associate Manager : SEO and Adobe Analytics. Job Objective: - To execute and deliver actionable business intelligence and insights on client projects for their digital marketing programs inclusive of web user behaviour, website performance and campaign performance. - You will be responsible for analyzing and reporting on digital marketing performance, providing insights to guide decision-making, and driving continuous improvement in marketing campaigns. - You will have a strong background in Adobe Analytics and digital marketing reporting, with a focus on delivering actionable KPIs to optimize performance. Responsibilities: - Analyze and Report on Digital Marketing KPIs: Monitor, track, and report on key digital marketing metrics, including traffic, conversion rates, ROI, customer acquisition costs, and engagement across channels. - Adobe Analytics Expertise: Leverage Adobe Analytics to track, analyze, and provide detailed insights into user behavior, campaign performance, and website performance. - Data Visualization and Reporting: Create detailed reports, dashboards, and visualizations to communicate insights and trends to stakeholders, using tools such as Excel, Tableau, or Power BI. - Cross-Channel Performance Analysis: Evaluate performance across various digital marketing channels, including paid search, SEO, email marketing, social media, and display advertising. - Continuous Optimization: Identify opportunities for campaign optimization based on data-driven insights. - Collaborate with marketing teams to suggest improvements and provide strategic recommendations. - Stakeholder Collaboration: Work closely with marketing, product, and executions teams to ensure that marketing strategies are aligned with overall business goals. - Market and Competitor Analysis: Conduct competitive analysis and stay updated on industry trends to benchmark performance and identify growth opportunities. - Project Delivery: Execute assigned tasks to achieve results for clients from their digital marketing programs ensuring the deadlines are met. - Quality Assurance: Ensure error free delivery in all deliverables from a data and logic perspective. Key Performance Indicators: - Demonstration of technical excellence in applying analytical skills on digital marketing programs. - Ownership towards learning client business, industry, customer & competition. - Ability to deliver error free and high-quality output on projects as per the project plan. - Follow the solution frameworks, processes and templates and contribute in evolving them. - Follow best practices based on knowledge and expertise in digital marketing and data analytics techniques. Desired experience: - At least 4-5 years of experience in analytics, customer insights or digital marketing roles. - Prior experience of working in external client project delivery roles will be preferred. Desired qualifications: - Bachelor's degree in quantitative disciplines such as Engineering, Mathematics, Analytics, Statistics, Economics, etc. is a must. Qualifications: - 4-5 years of experience in digital marketing analytics, with a strong focus on performance tracking and reporting. - Proficiency in Adobe Analytics (Experience with other web analytics platforms like Google Analytics is a plus). - Strong expertise in reporting on digital marketing KPIs, including traffic, conversion rates, engagement, and ROI. - Familiarity with data visualization tools such as Tableau, Power BI, or Google Data Studio. - Experience with Excel (advanced functions) for data analysis and reporting. - A strong analytical mindset, with the ability to translate data into actionable insights and recommendations. - Excellent communication skills, with the ability to clearly present complex data insights to non-technical stakeholders. - Familiarity with other marketing platforms such as Google Ads, Facebook Ads, and email marketing tools is a plus. Preferred Skills - Knowledge of SEO, SEM, and social media marketing analytics. - Experience with other tools such as SQL, R, or Python for data analysis. - Familiarity with customer journey mapping and attribution modeling.

Bangalore

iQuanti - Associate Manager -  SEO & Adobe Analytics 

Job Description for iQuanti - Associate Manager -  SEO & Adobe Analytics  in IQuanti (India) Private Limited in  Bangalore for (4-5) years of experience. Apply Now!

iQuanti - Associate Manager -  SEO & Adobe Analytics  | iimjobs.com