Description:

About Scaler:

Launched in 2019, Scaler is Indias leading tech education company that upskills working professionals and educates aspiring engineering students. Scalers industry-vetted curriculum addresses real-world challenges through two flagship online programs: Scaler and Scaler DSML.

To further redefine education, Scaler has launched:

Scaler Neovarsity: An outcome-focused online Master's Programme

Scaler School of Technology (SST): A 4-year residential UG program in Computer Science

Scaler School of Business: An 18-month PGP in Management & Technology

Our parent firm, InterviewBit, has been featured in the Financial Times Asia-Pacific High Growth Companies 20212025. Scaler is backed by marquee global investors like Peak XV (formerly Sequoia India), Tiger Global, and Lightrock India.

About the Role:

We are seeking a Content Marketing Associate who will be the on-ground driver of SSTs brand presence. This is a highly dynamic and hands-on role that combines event coverage, social media execution, and student engagement. From covering campus fests and supermentor sessions to putting out daily stories, reels, and shorts - you will ensure that the SST experience is visible, engaging, and inspiring for the outside world.

This role is ideal for someone who is a social-media native, highly energetic, and passionate about storytelling through real-time content.

What you will do/Responsibilities:

- Lead Campus Coverage: Coordinate with agencies and student teams to capture key campus moments - from fests, supermentor sessions, and DJ nights to club activities - and personally cover events when needed.

- Instagram First: Manage daily Stories, Highlights, and Reels aligned with brand guidelines.

- YouTube Shorts: Repurpose long-form videos and create engaging shorts that drive reach.

- Content Uploads & Repurposing: Ensure consistent uploads across YouTube, Instagram, LinkedIn, and Facebook.

- Trending Content: Identify and execute trending formats (e.g., RoboDog reels) relevant to SSTs brand.

- Work with Editors: Coordinate with agencies & freelance editors and ensure timely delivery of high-quality edits.

- Media Club Coordination: Guide student-led Media Club & work with Adko team for shoots.

- Engage Communities: Respond to comments/DMs across all social platforms to keep engagement high.

- Track & Report: Maintain content performance sheets, provide visibility updates, and highlight wins.

- Support UGC & ORM: Assist the UGC Manager in student storytelling and ORM initiatives.

Growth Opportunities:

- Fast-track growth to Content Marketing Manager / Social Media Lead roles.

- High-performance culture with opportunities for rapid career progression within Scaler.

Required Qualifications (Max 5-6):

- 13 years of experience in social media/content execution, preferably in youth, campus, or event-driven brands.

- A natural content creator - someone who lives and breathes Instagram, YouTube, and reels.

- Strong understanding of short-form content trends and ability to adapt them for SSTs context.

- Hands-on skills: basic video editing, shooting (phone/camera), and real-time content packaging.

- High energy, willingness to hustle, and ability to juggle multiple events/projects simultaneously.

- Excellent coordination skills - comfortable working with student clubs, freelancers, and agencies.

- Mission-driven: excited to build SST as Indias Ivy League of tech.

Application Process:

- Round 1 - Fitment & Role Understanding

- Round 2 - Assignment Round

- Final Round - Cultural & Team Fitment

Why Scaler:

- Empowering Role: Work at the intersection of brand, community, and experience

- Inspiring Team: Built by leaders from Meta, Google, McKinsey & Amazon

- Culture of Meritocracy: High ownership, fast growth, and real impact

- Perks: Free food, health insurance, and a world-class office environment