Who We Are

Interviews can be challenging, especially at top tech companies like Google, Facebook, and Netflix. Many candidates fall short simply because they are not adequately prepared. That is where we come in.

At Interview Kickstart, our acclaimed courses specialize in interview preparation and helping professionals transition into high-demand tech fields such as AI, ML, and Data Science. Our programs are designed and taught by current and former hiring managers from leading tech companies.

To date, we have helped over 27,000+ tech professionals transform their careers and land roles at top technology companies. Think of us as the everything store for career transitions and interview skill development.

How Do We Do That?

We take a structured and holistic approach to interview success through:

- Career Accelerator Programs designed for top tech roles

- A comprehensive end-to-end learning platform

- A network of 750+ instructors from leading Silicon Valley companies such as Google, Facebook, Amazon, and Netflix

- Live classes, mock interviews, personalized coaching, resume refinement, career strategy sessions, and referrals

Role Overview

One of our key priorities for the India business is to scale performance marketing and significantly increase high-quality lead generation and revenue. To achieve this, we are looking for a sharp, execution-focused Performance Marketing Manager with 4 - 6 years of experience and strong hands-on expertise in Google Ads (especially Demand Gen) and Meta Ads (Facebook & Instagram). The ideal candidate comes from an EdTech or lead-gen consumer tech business and has a proven track record of scaling campaigns through creative testing, audience strategy, and day-to-day performance optimization.

What will excite us?

- 4 - 6 years of hands-on, execution-heavy experience in performance marketing.

- Strong expertise in both Google Ads and Meta Ads, managing campaigns at scale. Experience with other channels is an add-on.

- Background in EdTech (preferred) or a lead-gen / consumer tech business, ideally marketing to Indian audiences.

- Proven experience scaling profitable campaigns through strong creative strategy, audience segmentation, and performance optimization.

- Deep understanding of Google Ads, Meta Ads Manager, Meta Pixel, Conversion API, Google Tag Manager, attribution, and campaign measurement.

- Strong experience optimizing campaigns using funnel metrics such as CPL, CPA, CAC, ROAS, and revenue.

- Experience running high-velocity creative experiments and interpreting data to drive decisions.

- Exposure to LinkedIn, YouTube, Reddit, Quora, or other emerging platforms is a plus.

- Strong understanding of landing page optimization and conversion rate optimization (CRO).

- Excellent written communication and stakeholder management skills.

What will you be doing?

- Owning hands-on execution and optimization of Google and Meta campaigns across the entire funnel for the India business.

- Developing and executing a creative testing roadmap, partnering closely with designers and content teams to continuously improve campaign performance.

- Running structured experiments across creatives, audiences, keywords, bidding strategies, placements, and landing pages to unlock growth.

- Managing budgets and pacing day to day, and identifying trends and insights to optimize spend and audience strategy.

- Analyzing campaign and funnel performance to improve KPIs such as CPL, CPA, ROAS, conversion rates, and revenue.

- Building performance dashboards and communicating actionable insights, not just reporting metrics.

- Collaborating with Product, Sales, and Creative teams to improve lead quality and acquisition efficiency.

- Contributing to expansion across other paid channels (LinkedIn, YouTube, Reddit, Quora, etc.) where applicable.

Why Will You Enjoy Working with Us?

- Complete ownership; minimal management and a lot of autonomy.

- Contribute directly to the success of the business and its top-line impact.

- High-pedigree, high-caliber team.

- Experiment, fail, and learn.

- Rapid career progression for high performers.

- Work from our office in Bengaluru alongside the Sales, Product, and Creative teams you partner with.