Interview Kickstart - Associate Director - Category

Description:

Interview Kickstart (IK) is a leading tech upskilling platform that helps tech professionals accelerate their careers through expert-led training and mentorship across the US and India. With a strong focus on AI, ML, software engineering, and technical leadership roles, IK offers industry-relevant interview preparation and AI/ML upskilling courses designed by FAANG+ instructors. Our structured programs, hands-on projects, and rigorous interview preparation empower learners to transition into top-tier roles at leading global companies. Join us in shaping the future of tech education and career growth.

We are looking for a Category Leader who would be responsible for strategizing and growing our up-levelling tech categories. Were looking for someone who can build long-term visions for the category and work cross-functionally to deliver results.

What does the role entail?:

- Develop the business plan and execute the P&L of the Category.

- Define, track, and improve key metrics across the funnel. Collate and analyse key daily/weekly/monthly data on various performance parameters and report key findings.

- Identify various marketing opportunities that allow for the business to scale up / activate specific consumer segments to grow the category

- Plan for optimization of campaigns for cost-efficient customer acquisition across channels

- Understand consumer segments, behaviour, latent needs, and value propositions through qualitative and quantitative research to identify and fill product gaps

- Driving category overall success & growth by working closely with Product, Curriculum, Sales, Marketing, & Operations

- Develop product pricing and positioning strategies

- Generate new product ideas, and enhancements to existing products and collate requests from both internal and external requestors

- Create/Improve the GTM strategy for new/existing products

What Would excite you?:

- Complete ownership; there is minimal management and extreme autonomy

- High pedigree, high calibre team

- Contribute directly to the success of the business & the top-line impact

What would excite us?:

- Should have 5+ years of relevant experience, and worked as a Category Growth Head or in a similar role.

- Proven experience in launching/scaling categories of any business line in a consumer internet company

- MBA or B.Tech from a Tier 1 college

- Solid knowledge of building GTM strategies, category management, and business development principles

- Radical Accountability: run the vertical like your own business

- Edtech market knowledge/Tech background is an added advantage