International Marketing Manager - AIF/PMS

Job opening for an International Marketing Manager in a Leading Asset Management Company at Mumbai.

Role: International Marketing Manager

Location: Mumbai

Working Days: 5 Days

Work Mode: Work from Office

Roles & Responsibilities:

The role will focus on expanding our international footprint, enhancing brand visibility, and driving lead generation across global markets, with a strong focus on HNIs, NRIs, institutional investors, and offshore partners.

Key Responsibilities:

- Design and execute international marketing strategies for AIF & PMS offerings.

- Build brand positioning and visibility in key global markets.

- Identify and engage with HNIs, NRIs, institutional investors, wealth managers, and offshore distributors.

- Develop marketing collateral, investor presentations, and product notes tailored for international audiences.

- Partner with business development teams for global investor events, webinars, and roadshows.

- Manage digital campaigns (email, social media, SEO/SEM) targeting overseas investors.

- Collaborate with compliance teams to ensure alignment with SEBI and international regulations.

- Work with investment teams to generate content, research, and thought leadership material.

- Track, analyze, and report on campaign effectiveness and investor engagement metrics.

- Build and nurture relationships with global private bankers, family offices, and institutional partners.

Key Requirements:

- MBA/PGDM in Marketing, Finance, or a related discipline.

- 5-10 years of experience in investment marketing, with strong exposure to AIF, PMS, or wealth management.

- Deep understanding of SEBI guidelines, compliance frameworks, and international investor behavior.

- Strong communication, presentation, and stakeholder engagement skills.

- Proficiency in digital marketing platforms, CRM tools, and analytics dashboards.

- Preferred: NISM certifications, CFA charter, or prior experience in global investment markets.