International Business Head - Sales & Marketing

Key Responsibilities

1. Strategic Leadership

- Develop and execute global marketing and export sales strategies aligned with business objectives

- Identify growth opportunities in US and European markets, including new segments, applications, and channels

- Lead long-term brand positioning as a global supplier of high-quality food ingredients

2. Export Sales & Business Development

- Drive revenue growth from key international markets (US, Europe)

- Build and manage relationships with global food companies, distributors, and institutional buyers

- Lead contract negotiations, pricing strategy, and key account management

- Expand private label and B2B ingredient partnerships

3. Market Intelligence & Positioning

- Analyze global market trends in food ingredients, nutraceuticals, and processed foods

- Track competitor activity, pricing benchmarks, and regulatory requirements (FDA, EU standards, etc.)

- Identify emerging demand (clean label, organic, plant-based ingredients, etc.)

4. Brand & Marketing

- Build and strengthen the company's international brand presence

- Lead participation in global trade shows (e.g., SIAL, Anuga, IFT)

- Develop digital and content marketing strategies targeting global buyers

- Oversee product positioning, packaging, and communication for international markets

5. Team Leadership

- Lead and mentor international sales and marketing teams

- Build a high-performance culture with clear KPIs and accountability

- Collaborate with cross-functional teams (Operations, Supply Chain, Quality, R&D)

6. Customer & Channel Development

- Develop distribution networks in key geographies

- Strengthen relationships with existing clients while acquiring new strategic accounts

- Enhance customer experience and retention