Interactive Avenues - Senior Manager - Performance Marketing

About the job

Performance Marketing: Manager

Exp: (4-6Years)

Job description:

Position Summary:

This role is responsible for performing many critical functions within the Performance Marketing team.

These tasks include, but are not limited to, keyword/copy creation, billing, trafficking and Q/A, as well as developing, optimizing, and maintaining search campaigns.

This opportunity will provide a platform to partner with the worlds leading consumer brands.

Key Responsibility Area:

- Experience working in primary PPC ad platforms (AdWords, Yahoo, Bing, Facebook, Amazon) and able to perform daily management and of pay per click accounts on Google AdWords, Yahoo, Bing, Facebook, Amazon and other biddable platforms for clients

- Be up to date with search engine and PPC / biddable industry trends and developments

- Monitor web analytics dashboards, reports and key reporting tools

- Drive campaign analysis and building insights for the client

- Usage of AdWords and Facebook editors to perform bulk actions

- Understanding the user segment via Google scripts & Data Studio

- Mentor our new Trainees and junior employees on-boarding with our PPC team

- Delegating and organizing priorities in the absence of the Team Lead

Skills:

- Strong work ethic - ability to work on multiple projects at once, sometimes under pressure and tight deadlines

- Excellent writing, math, multi-tasking, organization, and communication skills

- Social media (Facebook) paid media management a plus

- Desire to learn knowledge of search, social media, marketing principles, interactive media, and direct response strategies & tactics

- Innovative and highly motivated professional with strong technical skills

- Expertise with Microsoft Excel with shortcuts, Word, and PowerPoint is required

Qualifications:

- Graduate/Post Graduate Degree or related work experience

- Concentration in Marketing, Finance, Digital Media, Accounting, or related field preferred

- Google ad Certified Professional

- Previous agency experience strongly preferred

"Immediate Joiners preferred"