Addressable Strategy & Activation: Associate Group Head/Group Head

Seniority Level: Senior Level (6-10 Years)

Job Function: Platform Strategy, Media Campaigning

Employment Type: Full Time

Job description:

Position Summary:

- We are currently seeking an Associate Group Head / Group Head - Addressable Strategy & Activation to oversee and develop our Programmatic & MarTech service offering and to help, develop, execute, and optimize Interactive Avenues most challenging Programmatic strategies for desktop, mobile, voice search, YouTube.

- This role includes direct management of Programmatic team members, serving as internal analyst to maintain portfolios of the partners.

- This is an exceptional opportunity to build your career and work with some of the largest brands in an amazing agency environment.

Account Management:

- Develop the strategy & manage the day-to-day relationships to ensure revenue growth for your portfolio of programmatic partners.

- Monitor & analyse daily activities to identify opportunities to increase revenue and challenges affecting spend or delivery.

- Help maximize revenue opportunity with all existing programmatic partners

- Understand partners' needs and develop custom commercial & technical offers where necessary.

- Work with internal marketing team to develop marketing materials & BI team to pull together relevant trends.

- Conduct Quarterly Business Reviews for a portfolio of partners.

- Generate and manage business plans to define strategies and tactics for long-term sustained success.

Key Responsibility Areas:

- Translating client campaign objectives into programmatic activation strategies; including defining and building target audiences and sourcing relevant inventory opportunities

- Provide Data Driven, Supply, AI /ML Multi - DSP / platform solutions to planning or Client teams.

- Managing campaigns, including ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs

- Provide Mid / Post campaign analysis to clients

- Overseeing the execution of operational tasks including budget management, billing and campaign creative trafficking

- Developing strong working relationships and with planning, investment, operations and analytics team.

- Creating and enforcing workflow processes to ensure deliverables are completed accurately and on time

- Training, supporting and managing the day to day responsibilities and QAing work of more junior team members

- Conducting regular and ad hoc analysis to identify opportunities to improve performance within and across campaigns

- Keeping key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings

- Contributing to the development of best practices to improve the quality or efficiency of work within an account or broader agency programmatic team

- Team Handling (TAT, Monthly Revenues, quality check, new findings).

Skills:

- Proactive and highly organised, with strong time management and planning skills

- Able to meet tight deadlines and remain calm under pressure

- Good at absorbing large amounts of information, with a general hunger for learning

- Credible, confident and articulate, with good communication and presentation skills

- Innovative and creative, with a concise, precise and effective approach to problem solving

- Excellent command on English language (Spoken and Written)

- Passion for excellence with high attention to details

Team Leadership & Development:

- Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity

- Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients' performance and business objectives

- Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioural correction

- Mentor and develop his/her team, including goals/KRAs setting, collaboration, training, feedback reviews and other career development opportunities

Qualifications:

Education:

- A Graduate with a management degree from an institute of reputation

- Experience with working on industry-leading DMPs, organizing 1st, 2nd, 3rd party data, segments and campaign setup

- Well versed with ad technology tools including SEM bid management tools, DSPs, planning tools

- Proficient knowledge of ad serving tools (ex: DV360, DCM)