About the job: Digital Media Planning - Associate Group Head

Seniority Level: Senior Level (5-8 Years)

Position Summary:

You'll need to have a thorough knowledge of the media marketplace, opportunities available and build constructive relationships with key media owners where relevant using an innovative approach: in use of media, exploration of new forms of communication, research, presentation techniques.

Key Responsibilities:

Client Relationship Management:

- Serve as the strategic partner and primary point of contact for senior client stakeholders

- Deeply understand client businesses and proactively offer strategic media solutions aligned with their growth goals

- Build and nurture long-term client relationships rooted in trust, performance, and value delivery

- Translate business challenges into innovative and actionable media plans

Business Growth & Innovation:

- Identify and pursue upsell and cross-sell opportunities to expand the agency's scope with existing clients

- Develop and present new media-led proposals that add value and strengthen client partnerships

- Collaborate with the leadership team on pitches and business development initiatives

- Contribute actively to revenue growth and agency profitability

Media Strategy & Planning:

- Lead development and implementation of integrated media strategies tailored to client objectives

- Ensure optimal budget deployment across digital platforms, with a strong focus on branding, performance and efficiency

- Stay current with evolving media trends, tools, and innovations to guide campaign planning and ideation

- Drive real-time campaign optimizations, balancing performance and creativity

Campaign Excellence:

- Oversee execution of end-to-end media planning and buying deliverables

- Ensure quality and consistency across strategic recommendations, media plans, performance reviews, and post-campaign analyses

- Guide teams through milestone presentations and high-impact campaigns

- Partner closely with analytics, strategy, and creative leads for integrated campaign success

Leadership & Team Development:

- Lead, mentor, and inspire a team of media planners and buyers

- Foster a culture of collaboration, innovation, accountability, and continuous improvement

- Ensure efficient workflow management and effective capacity planning

- Create personalized development plans and upskilling opportunities for team growth

Skills & Competencies:

- Strong leadership and client management capabilities

- Deep knowledge of the Indian media ecosystem across digital, traditional, and emerging platforms

- Expertise in tools such as DV360, Google Ads, Meta Business Suite, Comscore, GWI, TGI, and other media research and planning platforms

- Ability to forecast campaign performance and make data-led decisions in real-time

- Excellent communication, presentation, and storytelling skills

- A strong balance of strategic thinking and operational execution

- Proven ability to manage teams, delegate effectively, and mentor future leaders

Qualifications:

- Masters/Bachelor's Degree

- Minimum 5 years as a Digital Media Planner