Interactive Avenues - Assistant Manager - Influencer Marketing

Job Description

Exp: 3-5 yrs.

An influencer marketing job typically involves collaborating with social media influencers to promote a brand or product.

Responsibilities may include:

- Identifying and researching suitable influencers based on target audience and brand objectives.

- Establishing and maintaining relationships with influencers, negotiating collaborations, and managing contracts.

- Developing influencer marketing strategies aligned with brand goals and marketing campaigns.

- Creating and executing influencer marketing campaigns, including content creation, distribution, and tracking.

- Monitoring and analyzing campaign performance and providing regular reports to assess ROI and effectiveness.

- Managing influencer communications, including briefing, content approval, and ensuring brand guidelines are followed.

- Staying updated on industry trends, emerging platforms, and best practices in influencer marketing.

- Collaborating with cross-functional teams, such as marketing, social media, and PR, to ensure cohesive brand messaging.

- Ensuring legal compliance and adherence to FTC guidelines for influencer partnerships.

- Continuously evaluating and identifying new opportunities to optimize influencer marketing efforts.