About Intellipaat

Intellipaat is a leading global online professional training provider, focused on delivering high-quality, outcome-driven learning experiences for working professionals. With a presence in 155+ countries and 15 M+ learners, we partner with top universities and global enterprises to enable career transformation in emerging technologies such as Data Science, AI, Cloud, and more.

Our mission is to democratize education by making world-class training accessible and affordable for professionals across the globe.

Role Overview

We are looking for a Senior Manager - Performance Marketing to lead and scale our paid marketing and lead generation efforts across multiple digital channels. This role is critical in driving high-quality lead acquisition, optimizing cost per lead (CPL), and maximizing conversion rates for our online certification and upskilling programs targeted at working professionals.

You will own end-to-end performance marketing strategy, execution, and optimization across platforms like Google, Meta (Facebook & Instagram), and LinkedIn, while managing large-scale budgets and delivering measurable business outcomes.

Key Responsibilities

1. Paid Marketing & Campaign Management

Plan, execute, and optimize paid marketing campaigns across:

- Google Ads (Search, Display, YouTube, Performance Max)

- Meta platforms (Facebook & Instagram)

- LinkedIn Ads

- Drive full-funnel digital marketing strategies focused on lead generation and conversions

- Continuously experiment with campaign structures, bidding strategies, creatives, and audience targeting

2. Lead Generation & Funnel Optimization

- Own and improve lead generation pipelines for online certification programs

- Optimize Cost Per Lead (CPL) while maintaining lead quality

- Improve conversion rates across landing pages and funnels

- Collaborate with product, content, and design teams to enhance user journey and conversions

3. Performance Analysis & Reporting

- Track, analyze, and report campaign performance using tools like Google Analytics, Google Ads, and CRM systems

- Build actionable insights on CPL, CAC, ROI, and conversion metrics

- Create detailed performance reports and dashboards for leadership

4. Budget & ROI Management

- Manage and allocate large monthly marketing budgets efficiently

- Monitor campaign spends, forecast performance, and ensure optimal ROI

- Identify opportunities to scale high-performing campaigns and channels

5. Experimentation & Growth

- Design and execute A/B and multivariate experiments across ads, creatives, and landing pages

- Stay updated with the latest trends in performance marketing, digital advertising, and ad platforms

- Identify new growth channels and scaling opportunities

6. Cross-Functional Collaboration

Work closely with:

- Sales teams to ensure lead quality and conversion alignment

- Content & creative teams for high-performing ad creatives

- Tech/Product teams for tracking, attribution, and landing page improvements

Key Requirements

- 4-8+ years of experience in performance marketing, preferably in EdTech / online certification / upskilling platforms

Strong hands-on experience with:

- Google Ads (Search, Display, YouTube)

- Meta Ads (Facebook & Instagram)

- LinkedIn Ads

- Proven track record in lead generation campaigns with optimized CPL and high conversion rates

- Experience managing high monthly ad budgets (multi-lakh to crore level)

Strong understanding of:

- Conversion funnels & attribution models

- Landing page optimization

- Audience segmentation & retargeting strategies

- Proficiency in Google Analytics and campaign tracking tools

- Strong analytical mindset with data-driven decision-making skills

- Experience with A/B testing and performance optimization techniques

- B.E./B.Tech (preferred)

Good to Have

- Prior experience in EdTech focused on working professionals (not K-12)

- Exposure to CRM tools and marketing automation platforms

- Experience scaling international campaigns

KPIs / Success Metrics

- Cost Per Lead (CPL)

- Lead to conversion rate

- Customer Acquisition Cost (CAC)

- Return on Ad Spend (ROAS)

- Lead volume & quality

- Campaign ROI and revenue contribution

Why Join Intellipaat ?

- Work with a fast-growing global EdTech leader

- High ownership and impact-driven role

- Opportunity to manage large budgets and scale campaigns globally

- Collaborative and high-performance work culture