Inteliwave - Marketing Strategist

Job Summary:

We are looking for a data-driven and creative Marketing Strategist to lead the development and execution of marketing strategies that drive brand awareness, lead generation, and customer engagement.

The ideal candidate has a strong understanding of market trends, digital channels, and customer behavior, and can align marketing efforts with business goals.

Key Responsibilities:

- Develop comprehensive marketing strategies across digital and traditional channels.

- Analyze market trends, customer insights, and competitor activities to identify opportunities.

- Collaborate with product, sales, and creative teams to design and execute campaigns.

- Optimize campaign performance using analytics and KPIs (ROI, CAC, CLV, engagement, etc.

- Drive content strategy, including messaging frameworks, customer personas, and positioning.

- Manage and allocate marketing budgets effectively.

- Lead A/B testing and experimentation to continuously improve campaign outcomes.

- Report on campaign effectiveness and share actionable insights with stakeholders.

Requirements:

- Bachelors /master's degree in Marketing, Business, Communications, or related field (MBA is a plus).

- 3-5 years of experience in marketing strategy, digital marketing, or related roles.

- Strong analytical skills with proficiency in tools like Google Analytics, HubSpot, or similar.

- Excellent communication and storytelling abilities.

- Experience with SEO/SEM, email marketing, social media, and content marketing.

- Ability to manage multiple projects in a fast-paced environment