Integrated Media Planning Role
Posted 1 month ago
Posted 1 month ago
Description:
About the job
Key Responsibilities:
- Act as key integration lead collaborating with media strategy, omnichannel, social, search and content syndication teams throughout the full life cycle of active campaigns
- Oversee and support management and maintenance of active media plans within media planning platform, ensuring integrity of plans at all times for select group of accounts
- Maintain quality control while ensuring projects and campaigns are executed completely, correctly, accurately, and efficiently for clients
- Troubleshoot issues/concerns and work with online partners to resolve as needed
- Ensure tactics and vendors utilized are GDPR compliant and ensure all internal processes and procedures are followed, including those specific to certain clients based on their own contractual agreements
- Work in close collaboration with Media Strategy team translating plan to inputs for activation; consult on optimizations throughout campaign life-cycle to meet and/or exceed performance goals
- Remain fully embedded in all aspects of the campaign including the planning process, through campaign execution and measurement
- Lead and own regular budget pacing at overall plan level and monthly actualization process for select group of accounts
- Participate in larger team projects on the future of media buying and activation
- Exhibit the ability to anticipate and solve problems
- Own and foster growth in the relationships with agency partners, where applicable
- Work closely with account and media strategy leads to ensure strong senior client relationships on select group of accounts
- Discover and deliver new and innovative solutions to executing cross-channel media activations based on specific client business issues and challenges
- Manage workflow of assigned accounts by ensuring tasks are properly delegated across relevant team members
- Oversee cross-channel process to achieve flawless execution and streamlined operations for select group of accounts
- Ensure process and activation best practices are used across select group of accounts
Didn’t find the job appropriate? Report this Job
