Integrated Marketing Manager - SEO/Social & Growth Strategy - B2B & B2C

Job Title: Integrated Marketing Manager (B2B & B2C) SEO, Social & Growth Strategy

Location: Remote

Type: Full-Time

Department: Marketing

Reports To: CMO / Head of Growth

Position Summary:

We are seeking a highly versatile and data-driven Integrated Marketing Manager to lead cross-channel strategies across both B2B and B2C verticals.

This hybrid role demands an expert in performance marketing, SEO, and growth-oriented content strategy, who can simultaneously drive TikTok, Instagram, Facebook, LinkedIn, and Google SEO campaigns.

You will craft and execute full-funnel marketing initiatives, generate qualified leads, build brand equity, and directly support sales and customer acquisition objectives.

Key Responsibilities:

Strategic Planning & Execution

- Design and own the end-to-end marketing strategy across social media, SEO, paid and organic channels.

- Align multi-platform campaigns with business objectives for both B2B (e.g. lead generation, partnerships) and B2C (e.g. conversion-focused user acquisition).

- Develop monthly and quarterly marketing roadmaps, including KPIs, content calendars, and testing frameworks.

SEO & Performance Marketing

- Lead on-page/off-page SEO initiatives to improve domain authority, rankings, and organic traffic

growth.

- Optimize blog, landing page, and product content for Google and YouTube search visibility.

- Use GA4, Search Console, SEMrush/Ahrefs and heatmaps for diagnostics and performance evaluation.

Social Media Channel Ownership

- Design content funnels for TikTok, Instagram Reels, and Facebook Ads to drive engagement and

conversions.

- Build a LinkedIn marketing playbook focused on B2B lead acquisition, retargeting, and brand positioning.

- Collaborate with designers and creators to produce platform-native, audience-resonant creatives.

Campaign & Funnel Management

- Launch and manage A/B-tested ad campaigns on Meta, LinkedIn, and TikTok Ads Manager.

- Track CAC, ROAS, CTRs, and conversion metrics with weekly dashboards.

- Coordinate with sales and product teams to ensure MQL/SQL handoff and performance loopbacks.

Team & Collaboration

- Collaborate with content writers, designers, and external agencies or freelancers.

- Guide junior marketers or interns on SEO content, campaign setup, and platform mechanics.

- Communicate insights and reports to executive leadership with strategic clarity.

Required Qualifications:

- 4+ years in digital marketing with proven experience in both B2B and B2C domains.

- Deep expertise in SEO strategy and tools (GA4, Ahrefs, Screaming Frog).

- Portfolio of successful TikTok, Instagram, and Meta ad campaigns.

- Proficient with LinkedIn Ads, paid content targeting, and demand gen mechanics.

- Strong analytical skills; ability to read and act on marketing funnel data.

- Demonstrated experience in crafting 360 marketing strategies.

- Clear understanding of growth metrics (LTV, CAC, ROAS) and attribution modeling.