InSolare Energy - Assistant General Manager - Marketing

Description:

Key Responsibilities:

- Strategic Marketing & Leadership

- Develop and execute marketing strategies aligned with overall business objectives.

- Drive product positioning, brand awareness, lead generation, and market penetration plans.

- Lead and mentor a team of marketing professionals across digital, creative, and content roles.

- Own and manage the annual marketing calendar, budget planning, and ROI tracking.

- Digital Marketing & Performance

- Oversee digital campaigns across Google Ads, SEO/SEM, social media, email, and retargeting platforms.

- Optimize digital funnel performance, cost per acquisition (CPA), and customer lifetime value (CLTV).

- Manage marketing analytics tools (e.g., Google Analytics, HubSpot, SEMrush) for actionable insights.

- Branding & Communications

- Build and reinforce brand identity through consistent messaging across platforms.

- Manage PR, media relationships, influencer collaborations, and agency partners.

- Ensure high-quality marketing collateral, including brochures, case studies, and presentations.

- Campaigns & GTM Strategy

- Plan and execute product/service launches in collaboration with sales and product teams.

- Lead integrated marketing campaigns across multiple channels.

- Conduct market research and competitive analysis to inform strategy.

- CRM & Marketing Automation

- Manage lead nurturing workflows, email drip campaigns, and engagement scoring via CRM platforms (e.g., Salesforce, Zoho CRM, HubSpot).

- Support sales enablement with automated lead management and conversion insights.

Technical & Marketing Tools Expertise:

- Digital Advertising Platforms: Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager

- SEO/Analytics: Google Analytics (GA4), SEMrush, Moz, Google Search Console

- CRM & Automation: Salesforce, HubSpot, Zoho CRM, Marketo, Mailchimp

- Design & Content: Canva, Adobe Creative Suite, Figma (for briefs/UI), Grammarly

- Project & Campaign Management: Trello, Asana, Monday.com, Notion

- Web & CMS Tools: WordPress, Webflow, HTML basics, UTM tracking, Tag Manager

- Social Media & ORM Tools: Hootsuite, Buffer, Sprout Social

Qualifications:

- Masters degree in Marketing, Business Administration, or a related field.

- 6+ years of progressive experience in marketing with at least 2-3 years in a leadership role.

- Experience in B2B/B2C marketing.

- Proven track record in driving measurable marketing impact and revenue growth.

- Strong analytical skills with the ability to interpret data and make data-driven decisions.

Soft Skills & Leadership Competencies:

- Strategic thinker with a results-oriented approach

- Excellent communication, storytelling, and presentation skills

- Strong leadership and team development skills

- High degree of ownership, initiative, and accountability

- Ability to work cross-functionally with product, sales, and executive teams