Were looking for a strategically minded, insight-driven professional to join our Consumer & Market Insights (CMI) team, with a dedicated focus on innovation and new growth initiatives.

In this role, youll work closely with the Innovation team to evaluate ideas, uncover consumer needs, shape propositions, and guide the innovation pipeline from opportunity identification to product launch. The focus is squarely on new categories, whitespace, and future-facing platforms, rather than ongoing brand campaigns.

Youll act as the voice of the consumer across the innovation journey blending qualitative depth, quantitative rigour, and strategic thinking to help launch innovations that are both desirable and commercially viable.

Job Description:

Job Purpose:

Key Responsibilities

1. Opportunity Exploration & Idea Evaluation

- Partner with the Innovation team to identify and assess new business ideas, whitespace areas, and emerging demand spaces.

- Lead early-stage consumer exploration through need-gap studies, ethnographies, trend immersion, and U&A research.

- Convert broad ideas into sharp, insight-led propositions by synthesizing consumer tensions, motivations, and usage occasions.

- Test early ideas for consumer relevance, potential, and productmarket fit using appropriate research tools and frameworks.

2. Proposition & Product Development

- Support the development of compelling product propositions articulating benefits, RTBs, and emotional hooks.

- Co-create sharp innovation briefs in collaboration with R&D, Marketing, and Packaging teams.

- Guide product testing (sensory, claims, packaging formats) to ensure solutions are aligned with consumer expectations.

3. Communication & Claims Development

- Translate insights into clear messaging territories and validate communication ideas, claims, and creative assets.

- Design and manage testing across stages from storyboards to final creatives with clear go/no-go recommendations.

4. Launch Readiness & Market Validation

- Lead concept tests, CLTs, HUTs, pricing studies, and volumetric forecasting to support business case development.

- Identify potential adoption barriers, go-to-market challenges, and consumer triggers that can enhance launch impact.

5. Strategic Partnership & Influence

- Act as a thought partner to the Innovation and Category teams, connecting consumer truths to strategic decisions.

- Present research findings in clear, actionable narratives to senior cross-functional stakeholders.

- Bring an outside-in view by integrating cultural, category, and competitive signals into the innovation process.

Who Were Looking For

Experience

- 7 to 10 years of experience in CMI, Consumer Insights, or Innovation Strategy roles within FMCG or adjacent categories.

- Must have hands-on experience managing quantitative custom research (e.g. concept tests, U&As, volumetrics); qualitative exposure is a plus.

- Prior experience working within or alongside innovation teams on early-stage pipeline development is highly desirable.

Pro

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Posted By

Nidhi

HR at It's All About People Consulting OPC Pvt Ltd.

Last Active: 05 December 2025

Job Views:
1053

Applications: 203

Recruiter Actions: 197

Posted in

Sales & Marketing