Company Overview:

InMobi is a leading provider of marketing and advertising technologies that connect businesses to their target audiences globally. Operating across mobile, connected TV, and other digital platforms, InMobi empowers brands and publishers with innovative solutions for advertising, monetization, and customer engagement. With a significant presence in the APAC region and beyond, InMobi drives impactful results for its partners through data-driven insights and cutting-edge technology.

Role Overview:

The Head of Programmatic & Trading - APAC will lead InMobi's programmatic strategy and execution across the Asia-Pacific region. This role involves managing a high-performing trading team, optimizing programmatic campaigns, and driving revenue growth through strategic partnerships and innovative trading solutions. The role collaborates closely with sales, product, and engineering teams to ensure InMobi remains at the forefront of programmatic advertising. This role directly impacts InMobi's revenue growth and market leadership in the APAC region by driving efficient and effective programmatic advertising solutions for clients.

Key Responsibilities:

- Develop and execute InMobi's programmatic strategy for the APAC region to maximize revenue and market share.

- Lead and mentor a team of programmatic traders and specialists to achieve performance targets and foster a culture of innovation.

- Manage relationships with key DSP, SSP, and DMP partners to optimize campaign performance and access premium inventory.

- Oversee the development and implementation of pricing strategies to ensure competitive and profitable programmatic offerings.

- Drive the adoption of new programmatic technologies and platforms to enhance InMobi's capabilities and stay ahead of industry trends.

- Collaborate with sales and marketing teams to develop compelling programmatic solutions for clients to drive customer acquisition and retention.

- Analyze campaign performance data to identify trends and opportunities for optimization to improve ROI for advertisers.

- Ensure compliance with industry standards and regulations related to programmatic advertising to maintain brand reputation and trust.

Required Skillset:

- Demonstrated expertise in programmatic marketing, advertising technology, and real-time bidding (RTB) environments.

- Proven ability to manage and optimize programmatic campaigns across various DSPs and SSPs.

- Strong understanding of data management platforms (DMPs) and their application in programmatic advertising.

- Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.

- Exceptional communication and interpersonal skills to effectively collaborate with internal teams and external partners.

- Experience in leading and developing high-performing teams in a fast-paced, dynamic environment.

- Ability to thrive in a hybrid work environment, balancing remote work with in-office collaboration as needed.

Portfolio & Revenue Ownership

- Own and drive revenue (MF and NR with focus on NR) across the India, SEA, Japan, Korea and ANZ

- Distinguish and manage the levers that drive Media Flow growth (scale, spend efficiency, campaign volume) along with those that drive Net Revenue improvement (margin management, solution mix, pricing)

- Identify, call out, and mitigate revenue risks proactively across both dimensions; bug stops at this level

- Own regional performance planning - forecast, pacing, and corrective actions

- Navigate cross-regional dynamics and connect learnings across Americas, EMEA, and China to unlock portfolio-wide revenue growth

Team Leadership & Capability Development

- Manage, grow, and develop L1-L4 traders across functional and professional dimensions

- Assign portfolios based on team capability mapping; enable traders to operate at the edge of their level and develop professionally

- Foster an experimentation and hypothesis-driven culture within the team

- Drive tough conversations within the team and with external stakeholders when necessary

Analytical & Process Depth

- Define and govern the analytical frameworks used across the trading function

- Identify new avenues for growth from data-driven approaches and strategic thinking for long term

- Build processes to drive efficiency in execution with a mindset of growing dollars managed per person - through automation, AI and alignment - and ensure adherence to processes

- Think outside existing playbooks; conduct experiments and hypothesis-led research on unsolved problems

Platform & Product Influence

- Work closely with Product, SE, Engineering, Data science and other teams to align platform priorities to the reality of advertiser needs

- Translate ground-level trading signals and advertiser feedback into actionable product roadmap inputs

- Drive experimentation across DSP and partner platforms; evaluate hypothesis impact rigorously

- Influence platform decisions using evidence from portfolio-scale observations across multiple regions so that we are building for a global strategy

Stakeholder Management & Commercial Alignment

- Align with Sales, CGM, Strategy, Ops, Creative, etc. on regional ops playbooks, GTM execution, and trading requirements across Americas, EMEA, and China

- Work with senior commercial leadership to unlock blockers from clients and ensure product attention tracks to account priority

- Represent trading in cross-functional discussions; bring market and industry intelligence to inform decision-making

- Maintain awareness of competitive landscape and emerging performance marketing trends by region

Customer Centricity

- Obsess over customer needs (KPIs, Delivery and Fraud controls) and put customer first - and everything else after mindset to work and instill that culture within the team

- Maintain deep contextual knowledge of key accounts: spend stack rank, KPIs, competitive landscape, title/app lifecycle, and partner footprint

- Ensure product and trading approaches are grounded in advertiser unit economics - avoid over-generalizing across diverse advertiser types

- Set and push uncomfortable goals for the team in terms of account penetration and vertical expansion with growth mindset

Accountability Culture

- Establish a culture of daily tracking, structured RCAs, and follow-through across the team

- Drive accountability not just in performance but in how issues are raised, escalated, and resolved

- Personally accountable for regional growth outcomes; cascades that accountability through the team

Qualifications & Experience:

Required:

- 10+ years of experience in performance marketing, or ad tech; 3+ years in analytics, account management, delivery capacity

- Deep expertise in DSP mechanics, attribution frameworks, and MMP integrations (Appsflyer, Adjust, Kochava)

- Demonstrated ability to manage, mentor, and grow a trading team across multiple levels

- Track record of driving advertiser revenue growth at portfolio scale

- Experience working across multiple regions with an understanding of regional dynamics across different regions - understand nuances for each but able to connect them in one thread if needed

- Comfort navigating cross-functional stakeholder environments (Sales, CGM, Product, Tech, Partnerships, Finance, Ops)

Preferred:

- Exposure to multi-solution portfolios including such as DSP, On-Device, Affiliate, etc.

- Familiarity with agency-model orchestration (not just direct managed delivery)

- Experience influencing product roadmaps based on trading data and advertiser feedback

- Prior exposure to vertical-specific performance marketing (gaming, fintech, e-commerce, OTT/streaming)