About Ink In Caps:

Ink In Caps sits at the intersection of creativity and technology. From AI-powered solutions and immersive experiences to enterprise SaaS products, were constantly building whats next.

Were looking for someone who can do the same for our marketing.

Not someone who simply launches campaigns, but someone who creates ideas that people remember. Someone who can turn complex technology into compelling stories, build demand around our products, and use creativity as a business advantage.

If you believe the best marketing is equal parts storytelling, strategy, experimentation, and execution, this role is for you.

What You'll Own:

1. Create Ideas Worth Talking About:

Every product has features. Your job is to create the idea people remember.

Youll develop creative concepts, campaigns, and narratives that make our products stand out in a crowded market. Whether its launching a SaaS product, introducing an AI solution, or repositioning an existing offering, youll find fresh, memorable ways to tell the story.

Youll constantly ask: How do we make people care?

2. Shape How The Market Sees Us:

Youll define how Ink In Caps and our products are positioned.

From messaging and value propositions to product launches, presentations, proposals, case studies, websites, and sales collateral, youll ensure every customer interaction tells one consistent, compelling story.

Youll make complex technology feel simple, relevant, and exciting.

3. Turn Creativity Into Growth:

The best ideas deserve distribution.

Youll take creative campaigns to market using performance marketing, SEO, paid media, content, and lifecycle marketing to ensure they reach the right audience.

Youll build acquisition funnels, optimize customer journeys, improve conversions, and continuously experiment with new ideas that drive awareness, qualified pipeline, and product adoption.

Because creativity doesnt end when a campaign launches; it ends when it delivers results.

4. Build Marketing Thats Impossible To Ignore:

Youll constantly explore new formats, new channels, AI tools, and emerging technologies to keep our marketing fresh.

Youll challenge safe ideas, question conventional B2B marketing, and push for work thats memorable, conversation-worthy, and commercially effective.

Youll work closely with Product, Sales, Leadership, and Design to ensure every launch, campaign, and customer experience reflects the ambition of what were building.

Required Skills & Qualifications:

- 5 8 years of experience in Creative Marketing, Product Marketing, Growth Marketing, or SaaS Marketing within a B2B technology environment.

- Proven experience building creative campaigns and taking them to market through performance marketing, SEO, paid media, and demand generation.

- Experience marketing SaaS products, technology platforms, or digital products with a strong understanding of product positioning and go-to-market strategy.

- Hands-on experience with Google Ads, LinkedIn Ads, Meta Ads, SEO, Google Analytics (GA4), and marketing automation platforms.

- Experience building marketing funnels, customer journeys, and conversion-focused campaigns that deliver measurable business outcomes.

- An exceptional storyteller who can simplify complex technology into ideas customers instantly understand.

- A naturally curious marketer who experiments, embraces AI, and believes creativity should be measured by business impact.

If you love creating ideas that spark conversations, building campaigns that drive growth, and shaping how the market experiences technology, wed love to hear from you.

At Ink In Caps, we value creativity over hierarchy and pride ourselves on an employee-first work culture where a diverse, inclusive team can thrive and innovate!