About Injala

Injala is a multinational enterprise software company specializing in product-based solutions for the insurance industry. As a leading disruptor, Injala delivers innovative technology that is driving a transformational shift in risk management.

Headquartered in Dallas, USA, with offices in India, Injala has achieved consistent annual growth of over 30% for the past five years reflecting its strong market impact and commitment to excellence.

Website: https://www.injala.com/

Role Overview

This is a high-impact, individual contributor role (with future leadership potential), focused on building and executing a comprehensive demand generation strategy. The ideal candidate will be a hands-on, full-stack marketer with experience in targeting US-based B2B audiences and leveraging AI tools to create high-quality, conversion-driven content.

Key Responsibilities

- Develop and own product positioning, messaging, and go-to-market strategies that clearly articulate product value and differentiation in the market

- Work closely with product, sales, and customer success teams to understand customer needs, industry trends, and competitive landscape

- Translate technical product features into compelling customer-centric value propositions and marketing narratives

- Create and manage high-impact product marketing assets, including case studies, product collateral, battle cards, presentations, and website content

- Drive launch strategies for new product features or releases, ensuring alignment across sales, marketing, and customer teams

- Partner with demand generation teams to create campaigns that align with buyer personas, pain points, and key use cases

- Use market research, customer feedback, and data analytics to inform positioning and continuously improve messaging and campaign effectiveness

- Support the shift from outbound to inbound marketing by contributing strategic content and messaging frameworks for SEO, SEM, and social campaigns

- Leverage AI tools (e.g., ChatGPT) to streamline content creation and accelerate time-to-market for product-related assets

Requirements

- 5-10 years of experience in B2B marketing, with proven success in demand generation

- Experience working with US markets and global teams

- Strong knowledge of content strategy, funnel marketing, and digital campaign execution with decent understanding of SEO, SEM.

- Comfortable using modern marketing tools (e.g., HubSpot, Google Analytics, SEM tools, CMS platforms)

- Hands-on and strategic: can build campaigns from scratch and guide execution

- Proactive, analytical, and results-driven with strong communication skills

- Familiarity with AI tools for content generation or marketing optimization

Why Join Us?

- Work directly with leadership in a high-ownership role

- Be part of a culture-driven organization with a focus on innovation and talent

- Opportunity to shape and scale the marketing function from the ground up

Perks:

- Open Door Working Culture

- Rewards & Recognition

- Referral Bonus

- Flexible time policy

- Family Medical Insurance