Injala - Product Marketing Manager

Description:

About the Company:

Injala is a leading enterprise software company revolutionizing the insurance industry with our cutting-edge technology solutions. As a multi-national corporation headquartered in Dallas, USA, and with a significant presence in India, we are committed to transforming risk management through innovative software. Our growth trajectory has been impressive, achieving 30+% annual growth for the last five years. At Injala, we foster a work environment that encourages creativity, supports professional and personal development, and embraces a friendly, diverse, and family-like atmosphere. We are dedicated to inspiring both the industry and future generations to envision and realize possibilities beyond today.

Company Website: https://www.injala.com/

Job Summary:

We are looking for an experienced and strategic Product Marketing expert to lead our product positioning, go-to-market strategy, and demand generation efforts. This role is critical in translating complex product capabilities into compelling value propositions that resonate with target audiences. You will work cross-functionally with product, sales, customer success, and demand generation teams to drive awareness, adoption, and revenue growth. The ideal candidate has a strong background in B2B marketing, deep understanding of buyer journeys, and a hands-on approach to campaign execution particularly in the US market

Job Responsibilities:

- Develop and own product positioning, messaging, and go-to-market strategies that clearly articulate product value and differentiation in the market

- Work closely with product, sales, and customer success teams to understand customer needs, industry trends, and competitive landscape

- Translate technical product features into compelling customer-centric value propositions and marketing narratives

- Create and manage high-impact product marketing assets, including case studies, product collateral, battle cards, presentations, and website content

- Drive launch strategies for new product features or releases, ensuring alignment across sales, marketing, and customer teams

- Partner with demand generation teams to create campaigns that align with buyer personas, pain points, and key use cases

- Use market research, customer feedback, and data analytics to inform positioning and continuously improve messaging and campaign effectiveness

- Support the shift from outbound to inbound marketing by contributing strategic content and messaging frameworks for SEO, SEM, and social campaigns

- Leverage AI tools (e.g., ChatGPT) to streamline content creation and accelerate time-to-market for product-related assets

Required Skills and Experience:

- 7-10+ years of experience in B2B marketing, with proven success in demand generation

- Experience working with US markets and global teams

- Strong knowledge of content strategy, funnel marketing, and digital campaign execution with decent understanding of SEO, SEM.

- Comfortable using modern marketing tools (e.g., HubSpot, Google Analytics, SEM tools, CMS platforms)

- Hands-on and strategic: can build campaigns from scratch and guide execution

- Proactive, analytical, and results-driven with strong communication skills

- Familiarity with AI tools for content generation or marketing optimization

Personal Attributes:

- Strategic Thinker with Executional Agility Able to balance high-level marketing strategy with hands-on content and campaign development.

- Customer-Centric Focused on understanding buyer personas, customer pain points, and crafting value-driven messaging.

- Collaborative Communicator Works well with cross-functional teams and can articulate ideas clearly across departments and stakeholders.

- Analytical and Data-Driven Uses data and feedback to optimize messaging, campaign performance, and market fit.

- Adaptable and Tech-Savvy Comfortable working in a fast-paced, evolving environment and leveraging tools like HubSpot, Google Analytics, and AI-powered platforms.

- Creative and Resourceful Brings fresh ideas to content and campaigns, while making the most of available tools and resources.

- Results-Oriented Focused on outcomes, with a track record of driving pipeline growth and

product adoption through effective marketing initiatives.

- Proactive Self-Starter Doesnt wait to be told what to dotakes initiative and ownership of projects from start to finish.

Educational Requirements:

- A bachelors degree in Marketing, Business Administration, Communications, or a related field is required

Benefits:

- Open Door working culture

- Internal Growth Opportunities

- Recognition and rewards

- Festival and team celebrations

- Flexible work timings

- No Sandwich Leave Policy

- Referral Bonus Program

- Family Medical Insurance