About Info Edge

InfoEdge's mission is to create excellent platforms that transform lives by continuously innovating. Our products and services are built keeping our customers in mind. We always delight our customers by delivering superior value through enhanced offerings on the internet and other platforms. Through our continuous investment across various businesses, especially in cutting-edge technology, machine learning and artificial intelligence (AI), we have built a robust system that constantly increases our predictive powers on customer behavior, and optimizes and improves our systems. Our various teams tirelessly work together to solve problems, innovate, and create something to empower our customers.

At Info Edge, people are our core competitive advantage and we will continue doing all that is needed to attract and retain the best available talent.

About Jeevansathi

Jeevansathi is India's fastest-growing matrimonial brand, known for breakthrough thinking, culturally intelligent storytelling, and marketing campaigns that have set new benchmarks in the category. What sets us apart is not just our growth but also the quality of our marketing muscle.

Our team operates like a high velocity-marketing engine: sharp, collaborative, inventive, and constantly pushing boundaries. We combine strong consumer insight with creative excellence and deep analytical rigor. For ambitious marketers, Jeevansathi represents a rare opportunity to build iconic work at massive scale, in a category that is socially meaningful and rapidly transforming.

Role Overview:

We are looking for a Head of Marketing who can lead this high-energy, high-impact marketing function. This is a strategic leadership role responsible for steering the brand narrative, driving full-funnel growth, and shaping how millions discover, trust, and engage with Jeevansathi.

Key Responsibilities

1. Marketing Leadership & Strategy

- Architect and own the comprehensive marketing strategy for Jeevansathi.

- Translate business objectives into scalable, insight-led, high-impact marketing plans.

- Build quarterly/annual forecasts, budgets, and performance frameworks that drive accountability and measurable outcomes.

2. Brand Building & Creative Excellence

- Shape Jeevansathi into one of India's most loved and culturally relevant brands.

- Develop category-defining campaigns and narratives that strengthen brand trust and emotional affinity.

- Ensure consistency of voice, tone, and storytelling across all touchpoints.

3. Growth, Digital & Performance Marketing

- Lead performance marketing with a scientific, experiment-led, ROI-first approach.

- Own the complete acquisition funnel-from creative ideation to media planning to conversion optimization.

- Identify, test, and scale new channels for sustainable growth.

4. Social, Content & Community

- Build a high-output content and campaigns team that delivers fresh, engaging, platform-native content.

- Drive social media leadership with differentiated storytelling and always-on brand presence.

5. Team Building & Cross-Functional Leadership

- Hire, mentor, and scale a high-performance marketing team that blends creativity, analytical rigorand executional excellence.

- Foster a culture of ownership, speed, innovation, and deep collaboration with product, business, and analytics teams.

Why Join Jeevansathi's Marketing Team?

- Because this is not just another marketing role, it's a chance to:

- Build one of India's most loved consumer brands in a category that touches real human lives.

- Lead a marketing team known for speed, creativity, analytical sharpness, and execution excellence.

- Work in a culture where ideas matter, experimentation is encouraged, and performance is celebrated.

- Create campaigns, products, and experiences that shape how India finds love and companionship.

- Grow into a future CXO in a company that invests deeply in its talent.

If you thrive on solving complex consumer problems and building marketing that shapes categories, this is where you belong.