Info Edge - Brand Marketing Role

Key Responsibilities:

- Drive results through Meta

- Lead Meta performance marketing end-to-end.

- Translate brand messaging into high-impact paid campaigns.

- Own CTR, creative effectiveness, and lead quality as core performance indicators.

- Balance efficiency with brand credibility in a high-consideration category.

- Creative & Messaging Ownership

- Own campaign messaging, hooks, and communication clarity.

- Work closely with content and creative teams to:

- Create strong creative briefs

- Ensure ads are on-brand and performance-ready

- Use performance data (CTR, engagement) to continuously refine messaging

- Leverage AI tools for creative ideation, copy variations, testing, and insight

- Use AI to improve speed, experimentation quality, and decision-making, while applying sound judgment.

- Budget & Performance Accountability

- Manage marketing spends responsibly with a ROI and outcome-focused mindset.

- Regularly track performance metrics and course-correct as needed.

- Ensure growth is sustainable, not driven by short-term hacks.