
4.3
15+ Reviews
Description:
- Identify and research WordPress influencers, educators, YouTubers, bloggers, and community leaders.
- Reach out via email, social, and community channels with thoughtful, personalized communication.
- Build partnerships around content, reviews, tutorials, launches, events, and co-marketing campaigns.
- Manage ongoing communication so nothing drops, stalls, or goes awkwardly silent.
Partnership Execution:
- Collaborate with influencers on videos, blog posts, social content, newsletters, webinars, and product launches.
- Coordinate timelines, expectations, messaging, and deliverables.
- Ensure content aligns with brand goals while still feeling authentic to the creator.
- Handle agreements, compensation, disclosures, and brand guidelines.
Campaigns & Special Initiatives:
- Run influencer-led campaigns for launches and events (Black Friday, major releases, community campaigns, etc.).
- Support affiliate-driven promotions where relevant.
- Work closely with internal marketing teams to align influencer efforts with broader campaigns.
Relationship Management:
- Build long-term, trust-based relationships, not one-off promos.
- Be responsive, helpful, and human.
- Solve issues fast and keep collaborations positive.
- Make influencers feel appreciated (because they are).
Tracking & Optimization:
- Track influencer and partnership performance using analytics, spreadsheets, and dashboards.
- Measure whats working (traffic, conversions, engagement, activation).
- Share insights and learnings with the broader team.
- Continuously improve outreach, messaging, and collaboration formats.
Community & Ecosystem Awareness:
- Stay active and informed within the WordPress ecosystem.
- Follow trends, competitors, and creator activity.
- Identify new partnership opportunities early.
- Participate in WordPress events, launches, and community conversations (online and offline).
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