Influencer Marketing Manager - D2C/eCommerce

Position - Influencer Marketing Manager (D2C, Ecommerce)

Overall/Total Experience: 3-6 years only

Location: Gurugram (Only for Candidates living in Gurugram)

Working Days: 6 Days Working from office

Notice Period Requirement: 30 Days (Maximum)

Company Size: Startup / Small Enterprise

Roles & Responsibilities:

- Develop and execute the overall influencer marketing strategy aligned with brand and campaign goals.

- Identify, evaluate, and onboard influencers across multiple categories (macro, micro, nano) to drive brand awareness and conversions.

- Lead negotiations and partnership models (barter, paid, affiliate-based), ensuring ROI and cost-effectiveness.

- Plan and manage influencer campaigns end-to-end from briefing, content approvals, timelines, and deliverables to performance tracking.

- Supervise and guide team members or interns for day-to-day influencer coordination and outreach.

- Build and maintain long-term relationships with key influencers, agencies, and creator networks to foster brand loyalty.

- Analyze campaign performance data (reach, engagement, conversions, ROI) and present insights to leadership for continuous improvement.

- Collaborate cross-functionally with marketing, brand, and creative teams to align influencer content with brand campaigns and launches.

- Stay on top of emerging trends, tools, and influencer categories to refine strategy and stay ahead of competitors.

- Manage and track influencer marketing budgets efficiently, ensuring timely payments and contract compliance.

- Represent the brand at influencer or industry events, strengthening the creator community network.

Candidate Requirements:

- Must have 3+ years of hands-on experience in Influencer Marketing, Creator Partnerships, or Digital Marketing.

- Must have experience independently managing end-to-end influencer campaigns, including influencer identification, onboarding, negotiations, content approvals, campaign execution, and performance tracking.

- Proven experience working with Macro, Micro, and Nano influencers across Instagram, YouTube, and other social platforms, driving both brand awareness and performance-led campaigns.

- Must have strong experience in influencer outreach, relationship management, contract negotiations, and partnership models such as Paid, Barter, Affiliate, and Revenue Share collaborations.

- Must have hands-on experience tracking influencer campaign metrics such as Reach, Engagement, Conversions, CAC, ROAS, and ROI.