Influencer Marketing Manager - Content - FMCG

About Us:

GCPL is a leading FMCG organization offering an opportunity to work across a diverse portfolio of category-leading brands, fostering innovation, ownership, and high-impact careers. We're seeking an Influencer Marketing Manager to join our marketing team and support our influencer marketing efforts.

Key Responsibilities

- Team Leadership & Ownership: Lead and manage the influencer marketing team, taking complete ownership of tasks, team members, and deliverables while effectively handling work pressure and ensuring timely execution.

- Content Strategy & Conceptualization: Drive end-to-end content planning by conceptualizing impactful video ideas aligned with brand goals and guiding the team and influencers accordingly.

- Quality Control & Attention to Detail: Maintain a sharp eye on every detail across scripts, storytelling, and final output to ensure high-quality, brand-aligned content.

- Influencer & Stakeholder Management: Build strong relationships with influencers and ensure seamless coordination between internal teams and external partners.

- Campaign Execution & Delivery: Oversee planning, production, and timely release of campaigns, ensuring smooth execution and adherence to timelines.

- Performance Tracking & Optimization: Monitor campaign performance, derive insights, and guide the team to optimize strategies based on trends and data.

Requirements:

- 4-5 years of experience in influencer marketing with end-to-end campaign execution

- Strong understanding of influencer landscape, platforms, trends, and best practices

- Proven team management skills with ability to lead, take ownership, and handle work pressure

- Excellent communication skills for managing influencers and cross-functional stakeholders

- Strong analytical and problem-solving skills with focus on performance tracking and optimization

- Eye for detail to ensure high-quality content, brand alignment, and seamless execution

Educational Qualification:

- Degree in marketing, business management, mass media or any other related field