Influencer Marketing Lead/Manager - D2C Beauty & Personal Care

About the Role:

We are hiring an Influencer Marketing Lead / Manager for a fast-growing D2C Beauty & Personal Care brand.

Key Responsibilities :

- Lead a team of 35 members and manage 70100+ creators across Nano, Micro & Macro segments.

- Own end-to-end influencer marketing strategy across Instagram & YouTube.

- Drive creator campaigns across awareness, engagement and performance objectives.

- Manage creator identification, onboarding, negotiation and relationships.

- Track and optimize key metrics such as CPV, CPC, CTR, Hook Rate, Engagement & Creator Performance.

- Build dashboards and reporting frameworks for campaign performance.

- Collaborate with Growth, Creative, Brand and Performance Marketing teams.

- Identify high-performing influencer content for paid media amplification.

Ideal Candidate:

- 58+ years of experience in Influencer Marketing / Creator Partnerships / Brand Marketing.

- Strong experience specifically with D2C Beauty, Personal Care, Skincare, Haircare, Cosmetics or Wellness brands.

- Experience managing 100+ influencers/creators per month.

- Prior team management experience.

- Strong analytical and performance marketing orientation.

- Excellent creator relationship management and negotiation skills.

- Agency candidates are also welcome, particularly those with experience at influencer/creator marketing agencies.