Influencer Marketing Lead - D2C

Description:

What Youll do:

- Identify, onboard, and manage influencer collaborations and partnerships

- Co-create content briefs and ensure timely execution of campaigns

- Ensure influencer content resonates with brand tonality, campaign objectives, and audience expectations.

- Manage and mentor a team of influencer executives/coordinators; ensure smooth workflows and high performance.

- Track performance metrics (engagement, reach, conversions, etc.), optimize campaigns, and report insights to stakeholders.

- Own and optimize influencer marketing budgets to maximize ROI.

- Stay ahead of social and influencer trends, platform updates, and competitor activity.

Who You are:

- Someone with 46 years of experience in influencer/creator marketing, with at least 12 years in a leadership role.

- You have strong network of influencers and agencies across relevant categories.

- You are excellent at negotiation and relationship management skills.

- You have an analytical mindset with experience in campaign tracking tools and social analytics.

- A creative thinker with deep understanding of social media culture and platforms.

- Strong communication, presentation, and project management skills.