Manager - Performance Marketing

Company: Infinity Learn

Experience: 4 - 6 Years

Location: Bengaluru

We are looking for a performance - driven Marketing Manager to own paid acquisition and creative strategy across platforms, turning media spend into efficient, high - quality student growth.

What You Will Work On:

- Driving quality, cost - efficient student acquisition that feeds a robust, scalable onboarding flow.

- Building campaigns and creative that reinforce the habit - forming, gamified learning experience across the student lifecycle.

- AI - led thinking - bringing an AI - first mindset to media buying, creative generation, and audience targeting.

Key Responsibilities:

- Plan, execute, and scale performance marketing campaigns across Meta, Google (Search/YouTube/PMax), DV360, and other programmatic/DMP platforms to drive quality student acquisition.

- Own end - to - end campaign strategy - audience targeting, bidding strategy, budget allocation, and channel mix - to maximize ROAS and minimize blended CAC.

- Define and evolve creative strategy - the hook, the story, and the CTA - partnering with creative/content teams to build ads that drive strong ad recall and stopping power.

- Diagnose creative and campaign performance using a structured testing approach (hook rate, hold rate, CTR, VTR, ad recall lift) and iterate quickly.

- Partner with Product to align campaign messaging and targeting with the onboarding journey and habit - forming features (streaks, rewards) to improve post - acquisition activation and retention.

- Leverage AI - first marketing tools for creative generation, audience/lookalike modeling, and automated bid optimization.

- Run and interpret multiple concurrent experiments (creative, channel, audience, bidding) and build frameworks to confidently identify what is actually driving performance.

- Report campaign performance and unit economics to Business and Leadership; work cross - functionally with Product, Tech, and Sales to align spend with business goals.

What We Are Looking For:

- 3 - 5 years in performance/growth marketing at a consumer - tech company, with hands - on experience running and optimizing campaigns on Meta Ads Manager, Google Ads, DV360, and other DSP/DMP platforms.

- Strong grasp of creative strategy - able to define the hook, the story, and the CTA, and to diagnose why a creative is or is not working using recall, CTR, and engagement data.

- Deep fluency in marketing and business metrics: ROAS, CAC, CTRs, & LTV:CAC.

- Experience managing sizeable media budgets and agency/vendor relationships.

- Working knowledge of attribution, incrementality testing, or marketing mix modeling (MMM) is a plus.

- Graduate/postgraduate from a Tier - 1 institute (IIT, IIM, or equivalent).

- Significant experience solving hard, scaled problems at consumer - tech companies.

- A consumer - first, user - first advocacy mindset - you default to the student point of view in every decision.

- Ability to run multiple experiments in parallel and still build confident, repeatable frameworks to conclude results.

- Strong cross - functional stakeholdership - proven ability to work closely with Business, Tech, and Sales/Marketing teams.