About the Digital Business Unit at IndusInd: The mandate of the Digital Business Unit at IndusInd Bank is as follows: - Building customer centric products with human centered design principles for retail Individual and micro, small and medium enterprise (MSME) customer segments - Build innovative products and propositions backed with problem solving mindset to discover and solve latent needs of customers - Build Embedded Finance (Banking as a Service) applications - Ensure designs are highly available, highly modular, highly scalable and highly secure - Drive digital business Some of the applications managed by the Digital Business Unit include IndusMobile (bank's mobile app for retail individual clients), Indusnet (netbanking application of the bank), IndusMerchantSolutions app, Whatsapp Banking, Chatbots, easycredit for Individuals, easycredit for Business Owners, savings, current account and fixed deposit online platforms. There are many more innovative digital products and solutions in pipeline The unit's objectives are three fold - (a) Drive better customer experience and engagement (b) transform existing lines of businesses and (c) build new digital only or banking as a service led digital business models About the Role: As a Digital Marketing Head you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You will be responsible for end to end Digital Marketing (Brand, SEO, Content & Performance). You should also provide forward-thinking ideas to build and maintain a strong company web presence. Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives. Job Responsibilities: - Build our digital marketing roadmap & monitor competition and provide ideas to stand out - Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency - Develop specific campaigns to create and maintain high levels of customer interaction - Oversee social media accounts, manage and improve online content, considering SEO and Google Analytics - Forecast sales performance trends and act proactively to increase our market segment - Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies - Drive organic growth of platforms leveraging content and SEO marketing and drive the brand, content and SEO strategy - Manage performance marketing budget along with marketing team to drive paid traffic to platforms - Manage end to end funnel of conversion in collaboration with inside sales team of the Bank where required Education, Work Experience, Key Skill Set Requirements: - MBA from a Tier 1 / Tier 2 Business School - Min of 10 years of Proven work experience in Digital marketing - Demonstrable experience in designing and implementing successful digital marketing campaigns - Strong understanding of how all current digital marketing channels function - Solid knowledge of online marketing tools and best practices - Hands on experience with SEO/SEM, Google Analytics, campaigns and CRM software - Familiarity with web design - Excellent analytical and project management skills - Strong team management and communication

Gurgaon/Gurugram

IndusInd Bank - Head - Digital Marketing - Brand/SEO/Content/Performance 

Job Description for IndusInd Bank - Head - Digital Marketing - Brand/SEO/Content/Performance  in INDUSIND BANK LIMITED in  Gurgaon/Gurugram for (10-17) years of experience. Apply Now!