IndusInd Bank - Head - Brand & Communications

Key Responsibilities:

Brand Strategy & Positioning:

- Craft and drive a compelling brand narrative aligned to long-term business goals and purpose.

- Build a distinctive, consistent brand identity across all consumer and corporate touchpoints.

- Lead reputation building and narrative shaping for the institution.

Integrated Marketing & Communications:

- Develop full-funnel integrated campaigns across ATL, digital, on-ground, retail, and owned channels.

- Partner with digital and performance teams to link brand building with business impact.

- Build always-on brand presence through cultural moments, tent-pole events, and high-impact storytelling.

- Leads crisis communications, media relations, executive / leadership messaging, and ensures alignment of corporate messaging with business strategy, regulatory expectations, and stakeholder needs.

- Define and drive the Bank's overall corporate communications strategy across internal, external, digital, and leadership platforms.

- Guide the development of corporate campaigns and leadership communication programs such as the MD's webcast and other internal events.

- Manage communication support for Corporate Banking, Transaction Banking, and other business units to enhance client engagement and brand visibility.

Content, Social & Community:

- Shape the content strategy across brand, product, and thought-leadership narratives.

- Lead the Bank's social media strategy - engagement, community management, KOL/influencer partnerships & real-time reputation management.

- Drive multimedia content development - video, social storytelling, podcasts, blogs, campaigns.

Customer Experience & Touchpoints:

- Ensure cohesive and premium brand experience across branch, digital platforms, CRM, loyalty, events, and frontline channels.

- Lead brand design and UX alignment, ensuring every interaction reflects brand ethos.

Partnerships & Sponsorships:

- Lead brand alliances, sponsorships, and strategic partnerships to build relevance and awareness.

- Unlock co-marketing opportunities to scale reach and impact.

Insights, Data & Measurement:

- Build a data-led approach to brand health, customer sentiment, media effectiveness, and content performance.

- Mine consumer and category insights to fuel creativity and innovation.

Leadership & Collaboration:

- Lead internal brand, content, and design teams along with creative, media, PR, digital, and social partners.

- Partner cross-functionally with business lines, product, digital, CX, and PR teams to ensure aligned brand storytelling.