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Key Responsibilities: Brand Strategy & Positioning: - Craft and drive a compelling brand narrative aligned to long-term business goals and purpose. - Build a distinctive, consistent brand identity across all consumer and corporate touchpoints. - Lead reputation building and narrative shaping for the institution. Integrated Marketing & Communications: - Develop full-funnel integrated campaigns across ATL, digital, on-ground, retail, and owned channels. - Partner with digital and performance teams to link brand building with business impact. - Build always-on brand presence through cultural moments, tent-pole events, and high-impact storytelling. - Leads crisis communications, media relations, executive / leadership messaging, and ensures alignment of corporate messaging with business strategy, regulatory expectations, and stakeholder needs. - Define and drive the Bank's overall corporate communications strategy across internal, external, digital, and leadership platforms. - Guide the development of corporate campaigns and leadership communication programs such as the MD's webcast and other internal events. - Manage communication support for Corporate Banking, Transaction Banking, and other business units to enhance client engagement and brand visibility. Content, Social & Community: - Shape the content strategy across brand, product, and thought-leadership narratives. - Lead the Bank's social media strategy - engagement, community management, KOL/influencer partnerships & real-time reputation management. - Drive multimedia content development - video, social storytelling, podcasts, blogs, campaigns. Customer Experience & Touchpoints: - Ensure cohesive and premium brand experience across branch, digital platforms, CRM, loyalty, events, and frontline channels. - Lead brand design and UX alignment, ensuring every interaction reflects brand ethos. Partnerships & Sponsorships: - Lead brand alliances, sponsorships, and strategic partnerships to build relevance and awareness. - Unlock co-marketing opportunities to scale reach and impact. Insights, Data & Measurement: - Build a data-led approach to brand health, customer sentiment, media effectiveness, and content performance. - Mine consumer and category insights to fuel creativity and innovation. Leadership & Collaboration: - Lead internal brand, content, and design teams along with creative, media, PR, digital, and social partners. - Partner cross-functionally with business lines, product, digital, CX, and PR teams to ensure aligned brand storytelling.

Mumbai

IndusInd Bank - Head - Brand & Communications 

Job Description for IndusInd Bank - Head - Brand & Communications  in Indusind Bank in  Mumbai for (12-15) years of experience. Apply Now!

IndusInd Bank - Head - Brand & Communications  | iimjobs.com