About the job:

Position Name: Brand Manager

Location: Mumbai

Experience Required: 6 - 10 Years

Overview:

Lead the development and execution of IndusInd Bank's brand strategy, customer engagement platforms, and brand-led growth initiatives.

This role will be responsible for driving brand salience, consideration, and customer acquisition through integrated marketing programs, strategic partnerships, and innovative campaigns across consumer and business banking segments.

The incumbent will work closely with business, product, digital, distribution, and agency partners to strengthen IndusInd Bank's positioning, drive market differentiation, and ensure consistent brand experiences across customer touchpoints.

Responsibilities:

Brand Strategy & Positioning:

- Develop long-term and annual brand strategies aligned with IndusInd Bank's business growth priorities.

- Support the evolution of the Bank's brand positioning, messaging architecture, and integrated communication strategy.

- Drive the development and execution of high-impact brand campaigns across ATL, digital, social, experiential, and performance channels.

- Monitor market trends, consumer behaviour, and competitive activity to identify strategic opportunities for brand growth.

Customer Engagement & Brand Platforms:

- Build and scale long-term customer engagement platforms that strengthen brand relevance and create distinctive brand ownership.

- Develop culturally relevant partnerships, sponsorships, and experiences that enhance brand affinity and consideration.

- Drive customer-centric initiatives that improve engagement across physical and digital channels.

Marketing Investment & Effectiveness:

- Support brand investment decisions through performance tracking, campaign effectiveness measurement, and business impact analysis.

- Ensure optimal allocation of marketing budgets across awareness, acquisition, engagement, and retention objectives.

- Establish KPIs and measurement frameworks to evaluate brand health and campaign ROI.

Innovation & Integrated Campaign Management:

- Partner with product, digital, and business teams to develop and launch new propositions, services, and customer experiences.

- Lead end-to-end campaign planning and execution, ensuring alignment across creative, media, digital, PR, and on-ground activations.

- Anchor governance processes for major brand initiatives, ensuring compliance, quality, and timely delivery.

Stakeholder & Agency Management:

- Collaborate closely with business, sales, digital, analytics, corporate communications, compliance, legal, and customer experience teams.

- Lead engagement with creative, media, digital, research, and production agencies to deliver best-in-class marketing programs.

- Develop strong partnerships with external ecosystems, platforms, and strategic partners to amplify the Bank's brand presence.

Experience & Qualifications:

- MBA from a premier institute with 6 - 10 years of experience in Brand Marketing, Consumer Marketing, Category Management, or Strategic Marketing.

- Prior experience in Financial Services, Fintech, Telecom, FMCG, Consumer Technology, or Digital-first brands preferred.

- Demonstrated experience in leading integrated marketing campaigns and managing large-scale brand investments.

- Strong exposure to creative development, media planning, digital marketing, and customer engagement programs.

- Experience managing multiple stakeholders and agency partners.

Skills & Behavioural Attributes:

- Strong strategic thinking with the ability to translate business objectives into impactful brand initiatives.

- Excellent stakeholder management and influencing skills across business and functional teams.

- Strong project management capabilities with attention to detail and execution excellence.

- Data-driven mindset with the ability to balance brand-building and performance marketing objectives.

- Ability to thrive in a fast-paced, highly collaborative environment.

- Deep understanding of evolving consumer behaviours, cultural trends, and digital ecosystems.

- Entrepreneurial mindset with a passion for innovation and customer-centric thinking.