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KEY DUTIES AND RESPONSIBILITIES
- Understand the kind of B2B technology companies BuyerForesight work with and why
- Understand the key decision makers within each company and why
- Understand the kind of roles different B2B technology companies are targeting
- Understand Marketing structure and maturity of the company and engage Demand Generation, Events and Partner marketing roles
- Use Internet searches to find hard-to-find information about an individuals roles & responsibilities coupled with their strategic priorities relevant to our solution
- Write a carefully worded observation about a suspect based on their background and accomplishments in the style and idiom of a Global marketer
- Respond in writing to suspect communications you receive on LinkedIn and email in the style and idiom of a Global marketer
- Take the initiative to find new ways to leverage LinkedIn and other tools to identify new sales opportunities for BuyerForesight
- Carefully document what you learn about each suspect so that you can efficiently engage them in future lead nurturing efforts
- Should be able to address monthly targets for meetings .
- Maintain an email/LinkedIn-based content marketing campaign to generate additional leads
- Plan and prepare ongoing campaigns (monthly) alongside daily outreach to add avenues and generate demand
- Use both inbound and outbound channels to generate quality leads that convert to opportunities
- Maintain the required reports of all campaigns and outcomes
- Maintain and update all necessary tools for performance and tracking
- Create and maintain a qualified sales pipeline working closely with Sales
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