Description:

- Role Overview

- Plan, execute, and optimize digital marketing initiatives to strengthen online presence and lead generation

- Drive brand visibility and business growth through data-driven B2B digital marketing strategies

- Collaborate with internal and external stakeholders to deliver high-impact marketing campaigns

Key Responsibilities:

- Develop and implement digital marketing strategies aligned with business objectives

- Manage SEO and SEM initiatives to improve organic visibility and paid campaign performance

- Create and manage content for websites, blogs, social media, emailers, and digital campaigns

- Plan and execute digital advertising campaigns across search, display, and social platforms

- Manage and grow social media presence across relevant B2B channels

- Execute and optimize email marketing campaigns and marketing automation workflows

- Monitor, analyze, and report campaign performance using analytics tools

- Conduct market research and track digital marketing trends and competitor activities

- Coordinate with design agencies, vendors, and internal teams for campaign execution

- Ensure consistent brand messaging across all digital touchpoints

Key Result Areas (KRAs):

- Growth in website traffic, organic rankings, and online visibility

- Increase in qualified B2B leads and conversion rates

- Improved ROI from paid digital campaigns

- Enhanced engagement across social and content platforms

- Timely execution of digital campaigns within defined budgets

- Actionable insights and performance reports for management

Required Experience:

- 3 to 6 years of experience in digital marketing roles

- Proven experience in B2B digital marketing, preferably in engineering or industrial sectors

- Hands-on experience managing SEO, SEM, and digital advertising campaigns

- Experience creating content for technical or industrial audiences

Skill Sets & Competencies:

- Strong knowledge of SEO, SEM, and paid digital marketing strategies

- Content creation, copywriting, and social media management skills

- Proficiency in Google Analytics and other marketing analytics tools

- Experience with marketing automation and email marketing platforms

- Strong analytical, research, and reporting capabilities

- Ability to manage multiple campaigns under tight deadlines

- Strong communication and stakeholder coordination skills

- Creative thinking with a data-driven mindset

Educational Qualification:

- Bachelors degree in Marketing, Communications, or a related field

- Masters degree or specialized digital marketing certification is a plus