Job Description : Brand Manager

About The Role :

As a Brand Manager, the selected candidate will support the Category Head in executing marketing strategies and initiatives.

This role is hands-on and focused on managing campaigns, product launches, and cross-functional collaboration.

Daily tasks will include coordinating with various teams, analyzing campaign performance, and adjusting strategies as needed to meet objectives.

Experience:

Who You Are:

5-8 years in FMCG, Alcohol, or New Age D2C brands.

Education:

- Bachelor's degree in Marketing, Business, or a related field.

- MBA preferred.

What You Bring To The Table

- Consumer Insights: Ability to analyze market trends and consumer data in the white spirits space.

- Project Management: Strong experience in managing multiple marketing projects, ensuring timely execution.

- Marketing Acumen: Knowledge of brand, consumer, and digital marketing strategies.

- Collaborative Skills: Ability to work cross-functionally, particularly with sales, product development, and trade marketing.

- Innovative Thinking: Creative mindset to bring fresh ideas to campaigns and product development.

Key Responsibilities:

- Assist in the execution of brand strategies.

- Plan and implement 360-degree marketing campaigns.

- Conduct market research to gather consumer insights and competitor data.

- Collaborate with product teams on new product development.

- Manage the marketing budget for white spirits, ensuring efficient resource allocation.

- Track and report on the performance of campaigns and product launches.

Performance Metrics:

Market share growth and revenue contribution.

Success of marketing campaigns.

Consumer engagement and feedback on new products.

About IndoBevs:

Welcome to IndoBevs: A New Age Alcobev Startup.

Founded in 2018 by Sameer and Geetika Mahandru, ours is a dynamic and innovative alcobev startup born from the rich corporate experience and strategic minds of two IIM Bangalore graduates.

We're revolutionizing the alcoholic beverages industry in India, focusing on all categories of alcohol.

Our mission is to delight young, adventurous, and socially connected consumers with unique, high-quality offerings.

Our Vision:

"Make in India, Take to the World, Set new industry benchmarks with innovative products and strong brand identity.

Our Journey So Far:

2018: Launched BroCode, a bold Sparkling Wine that's become a favorite among young adults.

2019: Introduced Enso, a high-quality Japanese whiskey at an affordable price.

2020: Unveiled Bro Seltzer, a RTD and Gods Own, a French brandy targeting our premium consumers.

2021: Launched Bro Light, a lighter, refreshing variant of BroCode.

2023: Released Brosé, a sophisticated rosé wine.

In just six years, we've profitably crossed the 500Cr revenue milestone and become Indias Number 1 Sparkling Wine brand, consistently surprising and delighting our consumers with innovative products.

Why Join Us

At IndoBevs, you'll be part of a forward-thinking, fun, and innovative team.

We offer a dynamic work environment where creativity and excellence thrive.

Our company culture emphasizes collaboration, inclusivity, and continuous learning.

We provide competitive benefits and opportunities for professional growth.

We're expanding rapidly and looking for passionate, driven individuals to join our exciting journey.

Join us at IndoBevs and help redefine the future of the alcoholic beverages industry.