The Creative & Design Head at Indobevs will drive all creative strategies across product design, branding, and consumer communication, especially through social media channels. The role will require collaboration with marketing, product, and digital teams to ensure consistency across all brand touchpoints. The Creative & Design Head will be the creative force behind the companys brand identities, bringing innovative ideas to life and ensuring they resonate with consumers. This role includes recruiting and nurturing an in-house creative team with skills across design, video production, editing, copywriting, etc.

Experience

Who You Are:

8-10 years of experience in a creative/design agency or similar environment, working with brands that prioritize new age design thinking, digital, and social media.

Education:

Bachelors degree in Marketing, or a related field.

What You Bring To The Table:

- Creative Vision: A strong ability to craft compelling visual and written narratives that align with brand strategy and consumer insights.

- Social Media Expertise: Expertise in creating communication strategies focused on social media platforms such as Instagram, Facebook, and YouTube.

- Product Design Acumen: Experience in designing product packaging and ensuring it aligns with the brands premium positioning.

- Leadership Skills: Ability to inspire and lead creative teams, with strong collaboration skills to work across marketing and product development.

- Trend Sensitivity: Keen eye for emerging trends in both design and digital communication to keep the brand fresh and relevant.

Key Responsibilities:

- Brand Conceptualization & Identity Creation: Conceptualize and create new brands. Formulate identity, packaging & communication for the same. Additionally, evaluate and revive the brand health of existing brands from design & communication point of view.

- Creative Strategy: Develop and implement creative strategies that define the visual and verbal identity of Indobevs product lines, with a focus on upcoming product launches.

- Product Design: Lead product packaging and design efforts, ensuring they are innovative and reflective of consumer tastes.

- Consumer Communication: Design communication strategies, especially on social media, to create engaging and relevant brand stories.

- Content Creation: Oversee the creation of content across digital platforms, ensuring it aligns with the overall brand aesthetic and voice.

- Collaboration: Work closely with the PR, brand, and trade marketing teams to ensure the seamless execution of campaigns and product launches.

- Innovation: Continuously look for ways to push creative boundaries and introduce disruptive ideas that resonate with the target audience.

Performance Metrics:

- Brand success from packaging, communication & consumer engagement point of view.

- Industry recognition for our work across fields of design, communication, and events.

- Growth in consumer engagement across social media platforms.

- Consistency and appeal of product design.

- Impact of creative campaigns on brand perception.

About IndoBevs:

Welcome to IndoBevs: A New Age Alcobev Startup. Founded in 2018, ours is a dynamic and innovative AlcoBev startup born from the rich corporate experience and strategic minds of two IIM Bangalore graduates. We're revolutionizing the alcoholic beverages industry in India, focusing on all categories of alcohol. Our mission is to delight young, adventurous, and socially connected consumers with unique, high-quality offerings.

Our Vision:

"Make in India, Take to the World. Set new industry benchmarks with innovative products and strong brand identity.

Our Journey So Far:

- 2018: Launched BroCode, a bold Sparkling Wine that's become a favorite among young adults.
- 2019: Introduced Enso, a premium Japanese whiskey.
- 2020: Unveiled Bro Seltzer, a RTD and Gods Own, a French brandy targeting our premium consumers.
- 2021: Launched Bro Light, a lighter, refreshing variant of BroCode.
- 2023: Launched Brosé, a sophisticated & refreshing rosé wine.
- 2024: Launched Eden, a luxurious Malt whiskey and Big Bro, a carbonated wine in a can.
In just six years, we've profitably crossed the 500 Crore revenue milestone and become Indias Number 1 Sparkling Wine brand, consistently surprising and delighting our consumers with innovative products.

Why Join Us:

At Indobevs, you'll be part of a forward-thinking, fun, and innovative team. We offer a dynamic work environment where creativity and excellence thrive. We're expanding rapidly and looking for passionate, driven individuals to join our exciting journey.

Join us at Indobevs and help redefine the future of the alcoholic beverages industry.
www.indobevs.com

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Posted By

Rekha Rai

Assistant Manager HR at Indospirit

Last Active: 24 September 2025

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