Description:

Role Overview:

As a key member of IndiGos Brand & Events Marketing team, you will be at the forefront of how Indias largest airline shows up across crucial customer and stakeholder touchpoints.

This role spans high-impact experiential events, new international and domestic destination launches, tradeshow participation, employee engagement programs, and large-format brand moments and product rollouts.

You will work across the full lifecycle of events and campaignsfrom ideation and planning, through seamless execution, to post-event impact measurement.

This position is ideal for someone who thrives in a fast-paced environment, enjoys bringing ideas to life, and can collaborate effortlessly with multiple internal teams and external partners.

It offers a highly scalable career trajectory with meaningful ownership across marquee IndiGo initiatives.

Key Responsibilities:

Event Strategy, Planning & Execution:

- Lead end-to-end planning and execution of events including new destination launches, tradeshows, experiential activations, partner engagements.

- Develop comprehensive event plans covering logistics, on-ground coordination, creative development, stakeholder communications, vendor management, and risk mitigation.

- Oversee creative theme development, design direction, experience mapping, and audience engagement strategies for each event.

- Manage budgets, timelines, and deliverables ensuring flawless execution and high-quality output.

Integrated Campaign Management:

- Drive 360-degree brand campaigns across digital, ATL, BTL, and owned channels, ensuring alignment and consistency across touchpoints.

- Partner with digital, PR, corporate communications, sales, and commercial teams to deliver cohesive and impactful marketing programs.

- Coordinate with creative, media, and event agencies to conceptualize and execute campaigns that complement key events and launches.

Stakeholder & Partner Management:

- Work closely with internal stakeholdersleadership teams, product owners, airport partners, commercial partners, government bodies, and cross-functional units.

- Build and maintain strong relationships with vendors, production partners, venue teams, and international/local authorities for seamless on-ground execution.

Insights, Reporting & Governance:

- Track event performance, customer response, footfall, ROI, and qualitative insights to drive continuous improvement.

- Ensure adherence to IndiGos brand identity, guidelines, and communication principles across all offline and experiential channels.

- Represent IndiGo at industry forums, award shows, conferences, and external engagements as required.

Skills & Competencies That Set You Apart:

Core Competencies:

- Event Planning & Management: Proven expertise in handling large-scale events, tight timelines, and complex logistical environments.

- Project Leadership: Ability to independently drive multi-layered projects from concept to completion.

- Creative Thinking: Strong sense of visual language, storytelling, and innovative experiential design.

- Brand Understanding: Ability to translate business objectives into meaningful brand experiences.

- Data-Driven Approach: Comfortable using insights and analytics to refine campaigns and events.

Behavioral Competencies:

- Exceptional Stakeholder Management: Confident in engaging leadership, cross-functional teams, partners, and high-touch audiences.

- Strong Communication Skills: Clear, structured, and persuasivewritten and verbal.

- Agility & Multi-tasking: Thrives in a fast-paced, dynamic, and high-performance environment.

- Detail Orientation: Ability to anticipate needs, identify gaps, and solve problems proactively.

- High Ownership Mindset: Takes responsibility, moves quickly, and delivers with excellence.

Required Experience:

- 8+ years of experience in events, brand marketing, experiential marketing, or integrated campaigns.

- Proven track record in end-to-end event execution across formatscorporate events, experiential, brand activations, product launches, tradeshows, or government-led events.

- Experience working with or alongside creative agencies, production houses, airports, travel/hospitality partners, or large-scale consumer brands is a plus.

Why Join IndiGo?:

- Work with one of Indias most respected and fast-growing brands.

- Build a portfolio of large-scale, high-visibility events and brand experiences.

- Be part of a collaborative, dynamic, and future-focused marketing team.

- Opportunity to shape how millions of customers experience the IndiGo brand.