Indian Institute of Commerce Lakshya - Manager - Performance Marketing

Job Description:

- We are looking for an experienced and strategic-minded Performance Marketing Team Lead to oversee our digital marketing efforts and lead a team of performance marketing specialists.

- The ideal candidate will have a proven track record of developing and executing successful performance marketing strategies, driving revenue growth, and optimizing campaigns for maximum ROI.

- This role requires strong leadership skills, analytical prowess, and the ability to collaborate effectively with cross-functional teams.

Key Responsibilities:

- Lead and manage a team of performance marketers.

- Plan, execute, and optimize paid campaigns (Google, Meta, Display, Email).

- Drive lead generation, conversions, and ROI improvement.

- Manage budgets, performance tracking, and reporting.

- Analyze funnel performance and improve CPL, CAC, and lead quality.

- Implement A/B testing for creatives, landing pages, and ad copies.

- Coordinate with sales/admissions teams for lead quality feedback and optimization.

- Track market trends and identify growth and scale opportunities.

- Monitor and optimize landing page performance with design/tech teams.

- Ensure compliance with platform policies, brand guidelines, and data privacy norms.

Requirements:

- 4+ years of experience in performance/digital marketing.

- Strong hands-on experience with Google Ads, Meta Ads, and analytics tools.

- Proven experience in team handling and performance management.

- Strong analytical, data interpretation, and reporting skills.

- Experience in lead-generation driven B2C environments (EdTech preferred).

- Understanding of full-funnel marketing and conversion optimisation.

- Ability to manage multiple campaigns in a fast-paced environment.

- Excellent communication and stakeholder coordination skills.