About Lakshya:

As a professional commerce leader, offering ACCA, CA, CMA USA, CMA IND & CS courses, and being an ACCA Platinum Approved Learning Partner, we provide flexible learning options, personalized mentorship, modern infrastructure, residential facilities, and a vibrant student community.

Joining Lakshya means becoming part of a team that values growth, makes real impact, and celebrates ambition. Here, your work helps students dream bigger, aim higher, and achieve more and in doing so, you grow, inspire, and thrive too.

Role Summary: This role requires TAMIL language proficiency - Please read the JD and then apply

The DGM/GM - offline admissions will be responsible for the end-to-end admissions function across Tamil Nadu and will drive admissions, revenue and profitability across existing and upcoming campuses. The role will involve building and leading large admissions teams, developing city-wise strategies, managing the complete lead-to-admission funnel and taking ownership of the Tamil Nadu admissions P&L. The role will also be responsible for building a high-performance sales culture, strengthening leadership capability and ensuring consistent execution across all locations.

The incumbent will work closely with Marketing, Academics, Operations and senior leadership to align business priorities and deliver sustainable admissions growth. The position will play a critical role in scaling Lakshya's Tamil Nadu footprint, identifying growth opportunities and establishing a strong admissions engine across new and existing markets.

Key Responsibilities: TAMIL language proficiency is required - Please read the JD and then apply

- Own the overall admissions and revenue targets for Karnataka/Tamil Nadu across Chennai, Coimbatore, Madurai and Trichy.

- Own the P&L for the Tamil Nadu/Karnataka admissions business, including revenue, manpower cost, marketing spend, acquisition cost and profitability.

- Develop and execute the Tamil Nadu/Karnataka admissions strategy across courses, cities and student segments.

- Take complete ownership of admissions for new branch launches, including team hiring, processes, lead generation and revenue ramp-up.

- Build, lead and scale a large admissions organisation comprising Managers, Team Leaders, Counsellors and Telecalling teams.

- Own the complete lead-to-admission funnel, driving improvements in lead quality, counselling, conversion, productivity and revenue.

- Set and monitor campus-wise sales and productivity metrics, including leads, contact rate, counselling, conversion, admissions, revenue, ticket size and CAC.

- Build standardised sales processes, reporting mechanisms, CRM discipline and performance dashboards across all Tamil Nadu/Karnataka campuses.

- Work closely with the Marketing team to develop effective lead-generation strategies and optimize marketing-to-admission conversion.

- Identify new markets and opportunities for future branch expansion across Tamil Nadu/Karnataka and develop business plans based on market potential and profitability.

Candidate Requirements:

- 12 - 18 years of experience in B2C Sales / Admissions / Inside Sales / Counselling / Business Development

- Strong experience managing large, high-volume sales teams

- Proven experience in revenue ownership and P&L management

- Experience managing multiple campuses, locations or territories

- Strong understanding of lead generation, sales funnel management and conversion optimisation

- Proven experience in managing Sales Managers and Team Leaders

- Experience in new market/branch launches and business expansion is preferred

- Strong understanding of CAC, conversion, revenue, margins and profitability

- Excellent leadership, stakeholder management and business acumen

- Willingness to travel extensively across Tamil Nadu and Karnataka regions

- Strong understanding of South Indian market and fluency in Tamil is required and/or Kannada

- Experience in Education/EdTech, BFSI, Telecom, Insurance, Real Estate, Consumer Services, Retail or other high-volume B2C businesses will be preferred