Job Title: Product Growth Manager - Performance Marketing

Job Description:

- We are looking for an experienced and strategic Product Growth Manager to drive advertiser growth, performance marketing initiatives, and product optimization across digital advertising platforms.

- The role requires strong expertise in performance marketing, product strategy, experimentation, and cross-functional collaboration.

- The ideal candidate should have hands-on experience in the advertising ecosystem, digital growth strategies, and product management, with the ability to scale advertiser engagement and monetization.

Key Responsibilities:

Performance Marketing:

- Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), and other digital platforms

- Monitor campaign performance metrics and drive ROI-focused optimization strategies

- Analyze campaign data and identify opportunities for scaling growth and improving efficiency

Product Vision & Growth:

- Bridge the gap between performance delivery and the advertising ecosystem for advertisers

- Own the end-to-end strategy for advertiser growth, retention, and monetization

- Drive customer acquisition, engagement, and long-term value creation initiatives

Experimentation & Optimization:

- Design and execute A/B testing strategies for bidding algorithms, onboarding flows, ad formats, and growth funnels

- Optimize customer lifetime value (CLTV) and conversion performance through data-driven experimentation

- Leverage analytics and user insights to improve advertiser experience and product adoption

Cross-Functional Leadership:

- Collaborate with Product, Marketing, Sales, and Tech teams to develop scalable advertising solutions

- Coordinate product positioning, promotions, and go-to-market initiatives

- Drive alignment between business goals and product execution strategies

Market & Industry Intelligence:

- Stay updated with industry trends, privacy regulations, AI-driven bidding systems, and advertising technologies

- Identify emerging opportunities and competitive advantages within the digital advertising ecosystem

Required Skills & Competencies:

- Strong expertise in performance marketing and digital advertising platforms

- Hands-on experience with Google Ads, Meta Ads, and growth optimization strategies

- Strong understanding of product management and advertiser ecosystems

- Experience in experimentation frameworks, A/B testing, and data-driven optimization

- Excellent analytical, communication, and stakeholder management skills

- Strong strategic thinking and problem-solving abilities

Preferred Candidate Profile:

5+ years of experience in leadership roles within performance marketing, advertising, or two-sided marketplaces

Experience in startup environments or scaling digital products is highly preferred

Proven track record of driving growth, retention, and monetization initiatives

Strong understanding of AI-driven advertising and evolving ad-tech trends

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