Key Responsibility Areas:

- Driving high growth in marketplace usage, traffic and user engagement

- Creating a product vision, maintaining a prioritized feature backlog and roadmap, and creating internal buy-in

- Partner with cross-functional Business and Technology teams to drive program roadmaps with plans for all phases of planning, implementation, and production readiness and support

- Working with the self owned development team to ensure requirements are clear and rational, making trade-offs as needed, and delivering a finished product that achieves its goals, on schedule

- Proactively identifying and resolving strategic issues and risks that may impact the team's ability to meet goals

- Identify and clarify the critical few issues that need attention and drive appropriate actions

- Defining and scoping projects by working closely with business customers to understand their needs and priorities along with internal and competitive information into clear, prioritized requirements

- Management and delivery of projects with the highest levels of performance, reliability, usability and customer delight

- Identification and prioritization of projects with an understanding of tradeoffs and impact

- Driving user work flow on user experience, review and clarification sessions with software and quality engineering teams to deliver maximum customer value with available time constraints and resources

- Cross functional leadership: Will be required to work in a highly dynamic work environment which requires strong skills in terms of cross-functional team coordination, consensus building among various verticals within the organization and across departments to achieve overall business objectives in a timely & efficient manner

Experience Range: 2 - 5 years

Educational Qualifications: B.Tech/B.E in Computers and MBA/PGDM

Key Responsbilities:

Performance marketing: Plan and execute performance marketing campaigns on Google Ads, Meta (Facebook & Instagram), and other platforms

Product Vision: Bridge the gap between Performance delivery and the Ads ecosystem for our advertisers.

Drive the Growth Engine: Own the end-to-end strategy for advertiser growth, retention, and monetization.

Experimentation & Optimization: Design and execute A/B tests on bidding algorithms, ad formats, and onboarding flows to maximize customer lifetime value

Cross-Functional Leadership: Coordinate with internal teams on product positioning and promotions, and build scalable solutions.

Market Intelligence: Stay ahead of industry shifts (like privacy changes and AI-driven bidding) to ensure our ad products remain competitive.

Skills Required:

Product Management , Campaign Performance Analysis , Campaign Management , Campaign Effectiveness

Candidate Attributes:

Performance Marketing : Strong knowledge of Ads landscape and platforms and bidding strategies

Growth Mindset: A "test and learn" philosophy. You are comfortable with failing fast and doubling down on winning experiments.

Project delivery: Management and delivery of projects with the highest levels of performance, reliability, usability, and customer delight

Communication: The ability to explain high-level technical concepts (like attribution modeling) to non-technical stakeholders.