India Gold Metaverse (IGM) is building a category-defining brand at the intersection of culture, technology, and gold. We are not just launching products-we are crafting a movement that reimagines how modern India experiences, owns, and engages with gold.

Our work spans digital platforms, luxury collectibles, immersive brand storytelling, and strategic partnerships, with a strong focus on innovation and trust.

About the Role

IGM Jewellery is developing India's most trusted, tech-enabled jewellery marketplace. We are looking for a strategic yet hands-on Marketing Head who can own the end-to-end marketing function-from brand building and performance growth to content, community, and partnerships.

This is a leadership role for someone who thrives in 0 ? 1 creation and can scale 1 ? 100 with structure, speed, and impact.

Key Responsibilities

Brand & Marketing Strategy

- Define and execute the overall marketing and brand strategy for IGM Jewellery

- Build a strong, differentiated brand presence across India and select global markets

- Ensure consistent brand voice, positioning, and storytelling across all touchpoints

Digital & Performance Marketing

- Lead customer acquisition across paid, organic, and emerging digital channels

- Optimize performance marketing campaigns for CAC, LTV, ROAS, and growth efficiency

- Own the full marketing funnel-from awareness to conversion and retention

Content, Creatives & Communication

- Drive high-impact content strategy including brand films, photoshoots, UGC, reels, and social storytelling

- Collaborate with creative teams and agencies to deliver premium, culturally relevant communication

- Oversee PR, launches, campaigns, and key brand moments

Community, CRM & Retention

- Build and nurture a strong customer community around the brand

- Lead CRM initiatives including lifecycle marketing, retention programs, and loyalty strategies

- Use insights to personalize communication and improve repeat engagement

Partnerships & Influencer Marketing

- Develop and scale influencer, creator, and brand collaborations

- Identify strategic partnerships that enhance brand credibility and reach

- Manage long-term relationships with key partners and ambassadors

Data, Insights & Cross-functional Collaboration

- Track, analyze, and interpret marketing performance and consumer behavior

- Work closely with product, tech, and analytics teams to drive data-backed decisions

- Continuously test, learn, and optimize marketing initiatives

Leadership & Team Management

- Build, mentor, and lead internal marketing teams

- Manage agencies, creative partners, and influencer networks

- Set clear goals, processes, and performance metrics for the function

What We're Looking For

- 10-18 years of relevant marketing experience (preferably in jewellery, luxury, D2C, or high-ticket e-commerce)

- Proven experience building brands from scratch and scaling them meaningfully

- Strong balance of creative thinking and performance-driven execution

- Deep understanding of digital marketing funnels and consumer psychology

- Hands-on experience managing agencies, influencers, and cross-functional teams

- Strategic mindset with strong execution capability and ownership attitude

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