Indegene - Senior Digital Analyst

You will be responsible for:

- Plan and implement methods to measure experiences, including Tag Management Solutions like GTM (primarily), Adobe Launch, Dynamic Tag Manager, Tealium, Ensighten, Google Tag Manager

- Understand and use multitude of tag managers and writing JavaScript code to realize client driven business requirements

- Monitor and analyse website traffic using Google Analytics (GA4 preferred)

- Collaborate with marketing and development teams to implement tracking strategies

- Conduct keyword research and competitive analysis to identify growth opportunities.

- Optimize website content, meta data, and internal linking for SEO best practices.

- Perform technical SEO audits and work with developers to implement fixes.

- Monitor, analyse, and report on SEO performance using tools like Google Analytics, Search Console, - SEMrush, Ahrefs, etc.

- Have hands of experience in creating XML sitemaps and robots.txt

- Generate performance reports and provide actionable insights

- Stay updated with the latest trends in analytics

Must Have:

- Master's or Bachelor's in any related field.

- More than 4 years of experience in digital analytics space

- Knowledge on Analytics Platforms - Google Analytics, Adobe Analytics/Omniture SiteCatalyst, Matomo/Piwik

- Knowledge on Tag Managers Google Tag Manager, Adobe Launch, Tealium IQ, Piwik Pro, Signal/Bright Tag

- Strong knowledge of on-page, off-page, and technical SEO.

- Proficiency with SEO tools (e.g., Google Search Console, Ahrefs, SEMrush, Screaming Frog)

- Experience with HTML/CSS and CMS platforms (e.g., WordPress).

- Analytical mindset with strong Excel and reporting skills.

- Engineering background with strong analytical and problem-solving skills