
Description:
Company Description:
- We are a boutique financial research and investment intelligence firm that works with clients on exclusive and customized mandates.
- Our culture is built on hard work, meritocracy, and a relentless commitment to delivering value.
- We focus on outcomes over hours and expect every team member to operate with ownership and discipline.
- Founded by an experienced investment professional with extensive international due-diligence experience, the firm recently secured backing from a U.S.-based family office and is now scaling rapidly.
Role Description:
- We are seeking a Senior Marketing Manager based in India with strong experience in professional services or B2B marketing, specifically in demand generation, HubSpot operations, and digital acquisition.
- The role involves building and running a high-velocity, data-driven marketing engine for a U.S.-based services business.
- This is a hands-on role requiring execution across paid media, outbound programs, nurture flows, and analytics, with accountability for moving prospects through the funnel from Awareness Engagement Consideration Conversion.
What Youll Lead:
- Build and execute multi-channel demand generation across paid social, paid search, email, outbound, and remarketing.
- Operate HubSpot as the central marketing system: workflows, automations, lifecycle stages, lead scoring, sequences, and attribution reporting.
- Develop persona-based content paths, nurture sequences, and conversion flows.
- Execute outbound programs across email, LinkedIn, and calling workflows with list building, segmentation, and testing.
- Manage creative for ads, landing pages, conversion paths, and A/B experiments.
- Track CPL, CAC, ROAS, funnel progression, and pipeline contribution; report insights to leadership.
- Coordinate closely with Sales on qualification criteria, handoff processes, and closed-loop reporting.
- Oversee freelancers or creative partners as needed.
- Maintain campaign QA, performance hygiene, and continuous optimization cycles.
What You Bring:
- HubSpot experience is a must this role requires deep, hands-on expertise across Marketing Hub and Sales Hub.
- Strong background in marketing and lead generation for B2B or professional-services businesses.
- 7 - 12 years of experience in B2B or services-focused growth marketing (consulting, technology services, or financial services preferred).
- Proven track record generating qualified meetings and improving funnel conversion metrics.
- Hands-on execution in LinkedIn Ads, Google Ads, retargeting, and list-based targeting.
- Strong outbound orchestration experience (sequencing, messaging, list ops, enrichment).
- High data literacy: CAC, CPL, ROAS, funnel math, attribution, and dashboarding.
- Excellent spoken and written English; confident working with U.S. leadership.
- Comfortable working U.S. hours overlap.
Preferred:
- Experience in consulting, technology services, financial services, or other professional-services environments.
- Experience working with U.S. or international markets.
- Prior exposure to leading small pods or coordinating multi-stakeholder workflows.
Compensation:
Competitive salary with performance-based incentives.
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