INClusive Minds - Digital Growth Manager

About Inclusive Minds

Inclusive Minds is a political consultancy for the Indian National Congress (INC), where strategic insight meets effective campaigning. With a proven track record of navigating the complexities of Indian politics, we offer tailored solutions to empower INC candidates and the party overall in achieving their electoral goals, our successful projects being Karnataka and Telangana state elections- 2023.

At Inclusive Minds, we aspire to collaborate with like-minded individuals to find common ground on the most important issues and elevate them into positions where they design and implement data-driven 360-degree election campaigns that affect social change and public policies.

Roles and responsibilities

- Work in Growth Team to improve social media and digital presence; improve reach and engagement across key platforms

- Plan and manage digital campaigns, including performance analysis (CPM, CPC, CPL, etc.)

- Coordinate with content and design teams to deliver timely, platform-ready assets

- Build and manage external partnerships with influencers, creators, and digital voices

- Track performance metrics and contribute to weekly reporting

- Monitor audience feedback and support community engagement efforts

- Maintain basic campaign documentation, reports, and outreach logs.

Desired qualification and experience -

- 3-5 years of experience in digital marketing roles focusing on growth hacking, influencer outreach, performance marketing, or community management

- Familiarity with political/social digital content and audience behavior especially with Instagram, X (Twitter), Facebook, YouTube, ShareChat, WhatsApp

- Strong analytical skills with the ability to interpret data and generate actionable insights

- Ability to adapt to changing digital trends and implement innovative growth strategies

- Proficiency in major social media platforms (Instagram, X [formerly Twitter], Facebook, YouTube, ShareChat, WhatsApp) and associated analytics tools (Meta Suite, Google Ads, YouTube Studio, X Pro)

- Working knowledge of digital campaign performance metrics (CPM, CPC, CPL, etc.)

- Hands-on experience with tools like Google Sheets, Notion/Airtable, and Microsoft Office

- Excellent communication and relationship management skills, with a collaborative mindset